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About the Role

The Associate Vice President (AVP), Marketing will lead Touchland's integrated marketing strategy across brand, product marketing, innovation, performance, retail, and international markets. This position will serve as both a strategic leader and hands-on player-coach, leading a lean team of marketing professionals while personally driving key initiatives and partnering closely with Sales, Digital & Connected Commerce, Operations, Finance, Product, and international teams. The ideal candidate combines strong brand-building expertise with a demonstrated ability to drive measurable commercial growth. This leader will translate consumer, cultural, retail, and performance insights into compelling brand strategies and actionable go-to-market plans while operating with speed, resourcefulness, and a hands-on approach in a high-growth environment.

Responsibilities

Build and execute an integrated brand-to-performance marketing strategy across awareness, acquisition, retention, and retail.
Ensure consistent brand positioning, storytelling, messaging, and creative execution across campaigns, retail, partnerships, and consumer touchpoints.
Oversee performance marketing, paid media, customer acquisition efficiency, attribution, and ongoing performance optimization.
Own U.S. marketing forecasting, budgeting, and revenue targets, partnering with Digital & Connected Commerce and International teams to align commercial plans and performance.
Build reporting frameworks that translate marketing activity and investment into measurable business impact.
Partner cross-functionally with Sales, Digital & Connected Commerce, International Markets, Operations, Finance, and other stakeholders to align demand planning, channel performance, and commercial priorities.
Lead product go-to-market strategy from positioning and launch planning through execution and post-launch optimization.
Build annual and quarterly marketing plans with clear objectives, KPIs, channel strategies, and resource requirements.
Drive cross-functional alignment across Product, Retail, Creative, Operations, and Commercial teams to ensure successful product launches.
Develop customer line review presentations and ensure appropriate product, merchandising, marketing, and commercial support for key launches.
Use consumer, market, cultural, and performance data to inform decisions while maintaining strong brand and storytelling instincts.
Lead brand innovation strategy, including consumer insights, ideation, development, commercialization, and execution.
Drive new product development and category expansion initiatives, including fragrance strategy, channel-specific packs, holiday and event programs, partnerships, and collaborations.
Lead, coach, and develop the marketing leadership team while establishing clear roles, responsibilities, ways of working, and performance expectations.
Establish development plans and preliminary succession planning to support the growth of the organization.
Operate as a player-coach, personally executing key work as needed, including briefs, presentations, performance optimization, analysis, and strategic planning.
Build scalable marketing processes and operating models that support growth without adding unnecessary complexity or organizational layers.
Develop retail marketing programs that support awareness, conversion, and sell-through at key retail partners.
Own in-store storytelling, merchandising strategy, and retail launch plans in partnership with Commercial and Sales teams.
Support international markets with localization strategies while maintaining global brand consistency across messaging, creative, and channel mix.
Build scalable frameworks for market localization across messaging, creative, media, and channel strategy.
Influence and collaborate effectively with senior leaders, founders, Sales, Operations, Finance, Commercial teams, agencies, and external partners.
Operate effectively in a lean, high-growth environment by leveraging broader Church & Dwight resources and functional expertise while maintaining hands-on ownership of key initiatives.

Requirements

Bachelor's degree required; MBA or advanced degree preferred.
10+ years of experience in marketing, brand management, consumer products, or a related discipline.
Experience in CPG, digitally native, beauty, lifestyle, or other consumer-focused brands.
Demonstrated experience leading integrated marketing strategies across brand and performance channels.
Experience owning or significantly influencing revenue, marketing budgets, go-to-market strategy, and business performance.
Experience leading product launches, innovation initiatives, and omnichannel marketing programs.
Experience managing and developing marketing teams and influencing cross-functional stakeholders.
Demonstrated ability to operate effectively in a lean, high-growth environment while remaining hands-on.
Strong understanding of retail marketing, consumer insights, digital commerce, and performance marketing.
Experience scaling a consumer brand from approximately $100 million to $300 million or greater.
Experience with international markets and global brand management.
Experience across both domestic and international go-to-market strategies preferred.
Experience in digitally native, beauty, lifestyle, or high-growth consumer brands preferred.
Experience developing channel-specific products, partnerships, collaborations, and innovation programs preferred.

Skills

Brand building
Revenue growth
Performance growth
Strategic acumen
Analytical acumen
Commercial acumen
Connecting marketing activity to business outcomes
Brand marketing
Product marketing
Innovation
Go-to-market strategy
Consumer behavior
Retail marketing
Omnichannel marketing
Digital commerce
Written communication
Verbal communication
Influencing senior leaders
Influencing cross-functional stakeholders
Strategic architect
Hands-on executor
Leadership
Coaching
Talent development
Organizational skills
Prioritization skills
Decision-making skills
Operating with speed
Operating with ambiguity
Resourcefulness
Storytelling
Presentation skills
Translating complex insights into compelling business strategies
Balancing long-term brand building with near-term commercial and performance objectives

Location

New York, NY
Ewing, NJ

Work Type

Hybrid
Full-time

Experience Level

10+ years of experience

Education Level

Bachelor's degree
MBA or advanced degree preferred

Salary/Compensations

$220,800–$314,000

Benefits

Eligible for a bonus
Medical insurance
Dental insurance
Vision insurance
Basic life insurance
Paid vacation
Paid sick time
Paid Parental Leave
Paid holidays
Floating holidays
Vacation days starting in first year
401k retirement plan with company match and profit-sharing
Discounted Employee Stock Purchase Plan

About the Company

Church & Dwight is a company that genuinely cares about its people, its products, its consumers and the environment.
Its unique, informal culture champions courage, determination and collaboration.
The company has an open and supportive team environment.
Employees have the freedom to take responsibility and ownership.
There is a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible.
The company believes it can have the biggest impact because Together We Have the Power to Win.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Equal Opportunity

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.