Manager, Key Accounts - On Premise - San Francisco Bay Area
Breakthru Beverage Group · CA, US
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About the Role
Drive volume, share and profit growth in accounts on an annual, monthly, customer, and brand basis. Manage relationships with buyers responsible for purchasing decisions for multi-unit accounts. Collaborate with Trade Development, field sales, retailers, and Division Managers to manage business and programs.
Responsibilities
- Maintain key accounts by communicating marketing plans, developing relationships with key influencers, presenting new products, executing promotional events, and conducting business reviews.
- Lead the development of annual plans for key accounts, outlining agreed brand and consumer strategies to achieve business goals.
- Employ strategies to strengthen the position as the wholesaler of choice in account planning processes.
- Educate account staff on priority brands through instructional training seminars and business/category insights.
- Manage and evaluate promotional spending by account priority based on performance and implement corrective business-building actions.
- Assist in developing account-specific presentations and goals for volume, profit, distribution, and merchandising promotion execution.
- Proactively participate in strategy briefing sessions, providing feedback on program execution and effectiveness, and generating problem-solving ideas.
- Drive volume and profit growth of multi-unit accounts.
- Obtain and communicate updated market competitive information.
- Understand company pricing and product programming information monthly by reviewing and maintaining accurate records.
- Understand competitive pricing and product programming by reviewing pricing schedules and surveying accounts.
- Manage supplier surveys, including planning routes, pre-surveying accounts, conducting surveys with suppliers, recapping surveys, executing follow-ups, and scheduling Sales Representatives.
- Establish and present merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
- Produce POS materials, including signage and wine and cocktail lists, by leveraging BBG Digital Capabilities.
- Ensure maximum brand visibility within accounts by maintaining account standards and using effective point-of-sale materials.
- Assist the event-marketing manager by organizing, soliciting, and executing events and brand promotions.
- Perform overlay account management with expanded reporting needs.
- Perform other duties as assigned by supervisor.
Requirements
- Bachelor’s degree in a related field and/or equivalent training and work experience.
- Minimum of 5 years’ experience in sales.
- Proficient PC skills using MS Office and other various computer programs including presentation software.
- Results-oriented professional with verbal/written communication skills, diplomacy, discretion, and customer service skills.
- Ability to multi-task, work independently and/or within a team, pay attention to detail, and meet deadlines.
- Analytic and Reporting skills.
- Utilize sound judgment and problem-solving skills.
- Ability to work in a fast-paced, high-volume, team environment.
- Supervisory experience (preferred).
- Relevant cross-functional experience (finance, operations, IT, HR, project management, etc.) (preferred).
- Possess a valid driver’s license (preferred).
- Regularly required to stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone.
Skills
- MS Office
- Presentation software
- Verbal communication
- Written communication
- Diplomacy
- Discretion
- Customer service
- Multi-tasking
- Independent work
- Teamwork
- Attention to detail
- Meeting deadlines
- Analytic skills
- Reporting skills
- Problem-solving skills
Work Type
- Full time
Experience Level
- Minimum of 5 years’ experience in sales
Education Level
- Bachelor’s degree in related field
Salary/Compensations
- $76,800 - $104,100 Salary Range
- 15% Annual Bonus
- Mileage Reimbursement at 70 cents per Business Miles driven
Benefits
- Medical (HMO & PPO)
- Dental
- Vision (PPO)
- 401(k) matching
- Annual PTO Accrual and holidays
- Rollover Flexible Spending Accounts (FSAs)
- Free Life and AD&D Insurance
- Employee Assistance Program
About the Company
- Breakthru Beverage Group is an equal opportunity employer.
Equal Opportunity
- We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.
- The EEO is the Law poster is available here.
- If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.