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About the Role
The E-Commerce Specialist will support day-to-day e-commerce operations on B2B commerce platforms, maintain digital catalogues and product listings, and oversee the company's Amazon Seller Central account. This role focuses on optimizing product listings, managing new product onboarding, and ensuring uniformity across multiple websites. Additionally, the specialist will assist with SEO optimization, develop and monitor Amazon Ads campaigns, and collaborate on user experience improvements and A/B testing. The role also involves monitoring GA4 properties, creating analytical reports, and identifying customer journeys and pain points.
Responsibilities
- Support day-to-day e-commerce operations on B2B commerce platforms.
- Maintain the health of digital catalogues and product listings.
- Ensure accurate taxonomy and attributes for product listings.
- Oversee and administer the company's Amazon Seller Central account.
- Monitor account health and resolve listing and policy issues on Amazon.
- Maintain compliance with Amazon policies.
- Develop and optimize Amazon product listings, images, keywords, and A+ content.
- Monitor inventory levels and advise stakeholders on stock availability.
- Manage the onboarding of new products across Amazon and B2B platforms.
- Ensure complete and accurate product data, images, and digital assets at launch.
- Maintain uniformity of product pages across multiple websites.
- Develop and maintain product page templates.
- Make HTML and CSS adjustments to e-commerce websites.
- Collaborate cross-functionally with Marketing, Product Management, Customer Service, and IT.
- Assist on projects that integrate e-commerce platforms with ERP and CRM systems.
- Assist with SEO optimization across multiple websites.
- Create action plans for SEO improvements and implement them.
- Develop and monitor Amazon Ads campaigns.
- Assist with bottom-of-the-funnel conversion campaigns.
- Collaborate with web developers and UX/UI designers to improve user experience and conversion.
- Enhance product pages and create clear calls-to-action.
- Run ongoing A/B tests and site optimizations based on analytics insights.
- Connect marketing campaigns to key events and goals in GA4 and across Google Ads, Meta Ads, and LinkedIn accounts.
- Apply working knowledge of global privacy regulations and their constraints on marketing analytics.
- Manage consent management and cookie compliance.
- Stay current with digital marketing trends and emerging Amazon and SEO trends and changes.
- Monitor the health of multiple GA4 properties.
- Create and maintain relevant events, conversions, and user journeys using Google Tag Manager.
- Prepare analytical reports and dashboards for Amazon Seller Central accounts and e-commerce websites.
- Identify insights, trends, and performance opportunities.
- Use analytical tools to identify customer journeys and pain points.
- Prepare reports on the performance of e-commerce stores and specific products.
- Identify sales trends and cross-sell and upsell opportunities.
Requirements
- 5+ years of experience in B2B digital commerce operations.
- Familiarity with platforms such as Shopify Plus, Adobe Commerce, BigCommerce, or equivalent.
- Proficiency in GA4, Google Tag Manager, and Google Search Console.
- Basic SEO knowledge (on-page optimization, keyword research, internal links).
- Working knowledge of HTML and CSS for e-commerce troubleshooting and content formatting.
- Working knowledge of privacy regulations affecting marketing analytics.
- Strong analytical mindset and ability to translate performance metrics into actionable strategies.
- Excellent communication and organizational skills.
- Proven success collaborating across departments.
- Amazon Seller Central administration experience is preferred.
- Familiarity with how e-commerce platforms exchange data with ERP and CRM systems.
- Experience managing or assisting with digital marketing campaigns, including PPC and awareness ads.
- Genuine curiosity and a drive for continuous improvement.
- Understanding that e-commerce is one touchpoint in a broader customer journey.
- Ability to manage requirements elicitation activities with a variety of stakeholders.
- Ability to manage a workload that involves tasks from concurrently running initiatives.
- Must be available to come into the London, Ontario office 4 days per week.
Skills
- B2B digital commerce operations
- Shopify Plus
- Adobe Commerce
- BigCommerce
- GA4
- Google Tag Manager
- Google Search Console
- SEO (on-page optimization, keyword research, internal links)
- HTML
- CSS
- Privacy regulations affecting marketing analytics
- Analytical mindset
- Communication skills
- Organizational skills
- Collaboration
- Amazon Seller Central administration
- ERP system integration
- CRM system integration
- Digital marketing campaigns
- PPC ads
- Awareness ads
- Customer journey analysis
- Performance reporting
- SEMrush
- Ahrefs
- Microsoft Clarity
Location
- London, Ontario, Canada
Work Type
- Office-based
- Hybrid
Experience Level
- 5+ years of experience in B2B digital commerce operations
Salary/Compensations
- $70,000 - $90,000
About the Company
- The Trudell Medical Group of Companies vision is to provide patients throughout the world with medical devices and services that make their lives better.
- The Group manufactures and globally markets leading brands in respiratory care, including AeroChamber®, Aerobika®, and AeroEclipse®.
- Trudell Medical Limited is the Corporate entity within the Trudell Medical Group of Companies.
- Trudell Medical Limited has been named one of Canada’s Best Managed Companies each year since 2022.
- The award is a mark of excellence for privately-owned Canadian companies.
Equal Opportunity
- Trudell Medical Limited is committed to providing fair and equitable compensation opportunities to all teammates.
- As part of our recruitment process, we may use AI tools to screen applicants and assist in evaluating candidate qualifications.
- All final hiring decisions are made by our recruitment team.
- We are an equal opportunity employer and it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive.
- If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.