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About the Role
We are seeking an experienced Digital PR & Outreach Specialist to join our Growth Marketing squad. The ideal candidate will lead our outreach strategies, managing end-to-end PR campaigns and digital outreach initiatives designed to secure high-quality media placements and enhance our clients’ brand visibility through strategic placement and content partnerships.
Responsibilities
- Develop, manage, and execute comprehensive digital PR and outreach strategies to secure placements in reputable digital media outlets, blogs, and influencer networks.
- Lead outreach campaigns, including crafting personalized pitches, relationship-building with journalists, editors, and digital influencers.
- Implement strategic link-building campaigns that contribute directly to client SEO and AEO performance.
- Collaborate closely with internal teams, including Content, SEO, and Creative, to align PR strategies with overall growth objectives.
- Project manage outreach campaigns, ensuring clear communication, timely follow-ups, and robust reporting.
- Monitor, track, and analyze outreach effectiveness, adjusting strategies to continuously improve results.
Requirements
- Minimum 1 year of relevant experience in digital PR, high-quality link building, content outreach, journalism, or similar roles.
- Proven track record of successfully executing digital PR campaigns and securing media placements.
- Strong foundational knowledge of content marketing, SEO, and analytics.
- Exceptional communication, relationship management, and project management skills.
- Experience using CRM tools (e.g., HubSpot) and outreach platforms.
- Creative problem-solver, detail-oriented, and results-driven.
Skills
- Digital PR
- Outreach
- Link building
- Content marketing
- SEO
- Analytics
- Communication
- Relationship management
- Project management
- CRM tools
- Outreach platforms
Location
- NYC-based
Work Type
- Hybrid
- Remote
- Flexible work environments
Experience Level
- Intern
Education Level
- Journalism or traditional PR background is preferred but not mandatory.
Salary/Compensations
- $18.00 - $20.00 per hour
Benefits
- Premium Medical, Dental, and Vision Coverage
- Home Office Stipend & Top-tier Equipment
- Unlimited PTO plan
- Paid time off for growing families
- 401(k) Plan – Employer matching
- Access to top industry resources & mentorship
- Quarterly team trips, offsites, and happy hours
- Gym stipends and mental health plans
- Free Lunch & Snacks
About the Company
- NoGood is a leading growth, performance, and creator marketing agency at the intersection of performance science and creative storytelling.
- We empower impactful brands to achieve sustainable growth through innovative strategies, cutting-edge analytics, and creative experimentation.
- Our dynamic team combines top-tier talent, technology, and proprietary AI-driven solutions to deliver unparalleled marketing results for industry-leading brands.
- Be part of an innovative and rapidly growing agency at the forefront of growth marketing and AI integration.
- Work with category-leading brands in healthcare, consumer tech, B2B SaaS, sustainability, and fintech.
- Dynamic, diverse, and passionate team culture.
Equal Opportunity
- NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed.
- NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity.
- We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization.
- At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth.
- We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for.
- To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws.
- We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
- We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.