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About the Role
The Guinness Brewery Ambassador (GBA) is responsible for developing and delivering educations and expanding awareness of the client’s premium beer portfolio within a designated territory. This position involves collaborating with the ambassador team, developing distributor and customer relationships, facilitating brand educations and trainings, and mentoring agency field staff.
Responsibilities
- Drive brand presence, education, and training supporting distributor partners within the designated territory.
- Deliver retailer-focused training, inclusive of brand history, production, taste profiles, draft systems, and beer quality.
- Facilitate consumer brand experiences focused on education, as requested by client or agency.
- Represent brand(s) at distributor and customer-facing (trade) events or trainings with education, including quality standards and occasional media appearances.
- Own brand quality standards and impart draft systems expertise, including hands-on draft equipment diagnosis and troubleshooting.
- Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise, instilling and developing a passion for the industry.
- Collaborate in developing educational and training content for internal and external audiences.
- Seek out opportunities within the territories for brand engagement as industry influencers.
- Maintain all legal & marketing code guidelines.
- Complete administrative tasks, budget tracking, and expense management.
- Deliver individual KPIs and program activities.
- Participate in all internal meetings and training initiatives.
Requirements
- Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
- Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
- Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.
- College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business.
- 7-10 years of experience in the beer, spirits, or hospitality industry.
- Established network of industry professionals within the local market preferred.
- Experience representing bev-alc brands in a field-based role preferred.
- Excellent knowledge of bev-alc laws, regulations, and rules.
- Confident and outgoing with excellent personal presentation, communication skills, and the ability to tailor communication for a variety of environments.
- Deep understanding of market and industry trends.
- Strong budget management and business administration skills.
- Must have access to reliable transportation.
- Ability to work remotely with flexible hours, including nights and weekends.
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards.
Skills
- Brand education
- Brand awareness
- Distributor engagement
- Customer engagement
- Consumer engagement
- Brand advocacy
- Quality standards
- Draft systems expertise
- Mentorship
- Content development
- Budget management
- Business administration
- Communication skills
Location
- Designated territory
Work Type
- Remote
- Flexible hours
- Nights
- Weekends
Experience Level
- 7-10 years
Education Level
- College degree (4-year)
- B.A./B.S. equivalent
Salary/Compensations
- USD 100,000.00 - USD 120,000.00 yearly
Benefits
- Medical
- Dental
- Vision
- 401k with match
- PTO time
- Incentive opportunities
- Bonus-eligible
About the Company
- Enthuse is an education-led marketing agency.
- We are a passionate team of marketers, educators, and instructional designers dedicated to teaching the world to love client brands.
- We are one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States.
- We devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
- Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law.