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About the Role

GM Energy is a fast-growing business transforming General Motors and the energy industry. Our products and solutions include energy storage, integrated charging systems, vehicle-to-grid capabilities, and software platforms. We envision a world with no grid outages, fully renewable energy, and decentralized energy resources, leveraging GM's resources and all-EV future.

Responsibilities

Own and manage the Salesforce CRM product portfolio, including strategy, vision, roadmap, investment priorities, and delivery of capabilities across the end-to-end customer journey.
Lead, mentor, and empower Product Managers to define and execute product strategies and roadmaps aligned to organizational Objectives and Key Results.
Define and continuously evolve the CRM strategy and product vision to scale Salesforce with GM Energy’s growth, business model, customer base, and operating complexity.
Establish a connected CRM experience from sales lead generation and capture through lead management, opportunity progression, order handoff, fulfillment, onboarding, service, support, and customer care.
Develop, lead, and manage the portfolio of work required to deliver Salesforce CRM capabilities and measurable business outcomes.
Partner with Sales, Marketing, Customer Experience, Operations, Finance, Technology, and Customer Care leaders to align CRM capabilities with business goals and customer needs.
Drive prioritization and business requirements gathering with technical and functional teams, leveraging agile product development practices.
Participate in sprint planning, reviews, and retrospectives to ensure solutions are delivered with high quality and aligned to product outcomes.
Evaluate new Salesforce capabilities, platform features, integrations, and industry practices; provide a clear point of view across business, customer, and technology considerations.
Coordinate the full CRM product lifecycle, including discovery, planning, design, delivery, release, adoption, measurement, optimization, and retirement.
Maintain a clear and outcome-oriented product roadmap, documenting the rationale, business value, dependencies, and expected customer impact of future investments.
Define release processes and partner with cross-functional teams to launch products, features, and process changes to the business.
Develop and maintain metrics, service-level agreements, health indicators, and continuous-improvement plans for Salesforce environments and CRM capabilities.
Use customer insights, operational data, dashboards, and performance reporting to identify opportunities, measure adoption, and improve business outcomes.
Translate business and technology challenges into scalable CRM solutions that meet current needs while supporting future growth.
Identify, evaluate, and responsibly apply AI capabilities—including predictive insights, automation, intelligent recommendations, and generative AI—to improve CRM productivity, decision-making, personalization, and customer outcomes.
Manage dependencies and integrations with other digital functions, including Order Management Systems, eCommerce, Marketing, data platforms, AI services, telephony, installation providers and customer care technologies.
Collaborate with Sales Enablement and business change leaders to develop and execute adoption plans for new capabilities, releases, AI-enabled features, processes, and ways of working.
Champion a customer-centered, data-informed, and responsible approach to CRM strategy, product design, AI adoption, delivery, and execution.
Stay current with CRM platform capabilities, Salesforce product developments, AI and automation trends, CRM best practices, integration patterns, data practices, and emerging technologies.

Requirements

Bachelor’s degree in a relevant business, marketing, technology, or technical field required.
8–10+ years of product management experience, with demonstrated ownership of enterprise platforms or business-critical products.
6+ years of experience working with Salesforce, CRM platforms, or related customer and sales technologies.
Experience owning the end-to-end CRM customer journey, from lead generation and sales execution through fulfillment, service, support, and customer care.
Strong computer software skills, especially Microsoft Office/Google workspace
Experience defining and executing product strategy, vision, roadmaps, and scaling plans for a CRM or enterprise platform.
Ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

Skills

Salesforce
CRM platforms
AI-enabled solutions
Product strategy
Roadmap development
Agile product development
Data analysis
Customer journey mapping
Cross-functional collaboration
Communication skills
Problem-solving
Critical thinking
Salesforce certification (plus)

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

8-10+ years of product management experience
6+ years of experience working with Salesforce, CRM platforms, or related customer and sales technologies

Education Level

Bachelor’s degree in a relevant business, marketing, technology, or technical field
MBA or advanced degree (preferred)

Salary/Compensations

$134,700-$207,600

Benefits

Bonus Potential
Medical, dental, vision
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts

About the Company

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture.
Every day, we want every employee to feel they belong to one General Motors team.

Equal Opportunity

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
General Motors offers opportunities to all job seekers including individuals with disabilities.