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About the Role
This role is within WPP Unite, a leading brand within WPP Media, where you will be instrumental in provoking growth for clients through pioneering media, content, and technology solutions. We are seeking an experienced Associate Director, Client Investment – Digital Partnerships Lead to join our fast-paced Foods and Homecare media practice. In this role, you will be the day-to-day lead orchestrating innovative, high-impact digital media partnerships and custom cross-platform campaigns for marquee beauty and lifestyle brands. As the primary client-facing lead for digital partnerships, you will manage day-to-day client communications, direct vendor negotiations, and guide junior teammates through campaign execution. This position is focused strictly on Digital Media Partnerships (streaming, video, audio, social, and custom content).
Responsibilities
- Partner with Client Investment Lead to turn client marketing objectives into compelling, insight-driven partnership concepts across digital, social, experiential, video, audio, and live events.
- Act as the primary client contact for all Partner Investment issues.
- Bring fresh, trend-forward ideas in fashion, lifestyle, beauty, and pop culture directly to clients.
- Own partner relations for given clients.
- Apply a distinct creative lens to vendor proposals, refining concepts to ensure alignment with brand identity and high standards before client presentation.
- Manage end-to-end campaign investment and RFP processes.
- Oversee campaign data quality and evaluate post-campaign performance in collaboration with analytics teams.
- Act as the primary, confident voice on day-to-day client calls, leading presentations, sharing written POVs, and managing vendor discussions.
- Direct and mentor a junior team, setting clear priorities, delegating tasks, running daily standups, and balancing workload distribution.
Requirements
- Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
- Minimum 5+ years of progressive media agency experience, specifically within digital media investment, custom partnerships, or cross-platform marketing.
- Deep expertise across digital video, OTT/CTV streaming, social platforms, podcasts, and custom digital integrations.
- Hands-on proficiency with Prisma for media plan execution and investment management.
- Exceptional written and verbal communication skills; comfortable presenting to senior client stakeholders and authoring clear client POVs.
- Passion for beauty, lifestyle trends, pop culture, and sports entertainment, with an intuitive feel for what resonates with target audiences.
- Strong comfort with post-campaign data synthesis, performance reporting, and data quality assurance.
Skills
- Digital Media Partnerships
- Streaming
- Video
- Audio
- Social Media
- Custom Content
- Media Investment
- Cross-platform Campaigns
- Client Communication
- Vendor Negotiations
- Campaign Execution
- Digital Video
- OTT/CTV Streaming
- Podcasts
- Custom Digital Integrations
- Prisma
- Written Communication
- Verbal Communication
- Presentation Skills
- Data Synthesis
- Performance Reporting
- Data Quality Assurance
Location
- US
Work Type
- Hybrid
Experience Level
- Associate Director
- 5+ years
Education Level
- Bachelor's degree or equivalent professional work experience
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.