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About the Role
The Senior Context Planner is a client-facing role responsible for integrated go-to-market planning that incites audience participation. This role requires a hybrid mind, capable of creative thinking and business-defining strategy.
Responsibilities
- Lead Culture Compass development, translating audience insights into creative briefings.
- Partner on research to identify ownable cultural moments and contribute to Flash Forecast.
- Craft Comms Frameworks, Campaign Ecosystem, and Phasing Strategies.
- Translate creative platforms into go-to-market plans.
- Synthesize best practices for talent and brand partnerships.
- Develop talent filters and casting recommendations for creators and artists.
- Ensure narrative consistency across touchpoints and partner with creatives on social-first formats.
- Develop organic amplification strategies for earned media and UGC.
- Bring stories to life through "Outcomes" assets and pitch theater.
- Build trust through clear and persuasive presentations.
- Collaborate across departments including strategy, creative, business leadership, and production.
- Mentor associate and mid-level Context Planners.
- Connect with the UnitedMasters team for artist and milestone information.
Requirements
- Comfortable working quickly and independently, owning deliverables with light oversight.
- Able to form and defend a clear POV using cultural insights and research.
- Strong comms planning instincts, connecting audience behavior, brand opportunity, and campaign choreography.
- Sharp information design and visual taste; build strong decks, shape clear stories, and simplify complex ideas.
- Cultural fluency across sports, music, entertainment, and pop culture, including intersections with creators, fandom, fashion, gaming, and internet behavior.
- Social-first thinker with a strong creative eye for in-feed ideas and an instinct for emerging behaviors and formats.
- Strong collaborator across disciplines, receptive to feedback, and confident presenting to internal teams and clients.
- Resourceful in research, curious about new platforms and media opportunities, and committed to refining work.
- Excellent time management, organization, and prioritization skills.
- Proven ability to work under tight deadlines and handle pressure with attention to accuracy and quality.
- Ability to quickly and effectively adapt to changing needs and expectations.
- Proficient in Google Suite and Keynote (Mac preferred).
Skills
- Cultural Insights
- Comms Planning
- Campaign Casting
- Creative World-building
- Collaboration
- Communication
- Mentoring
- Time Management
- Organization
- Prioritization
- Adaptability
- Google Suite
- Keynote
Location
- Hybrid
Work Type
- Hybrid
- Three days in office
- Two days remote
Experience Level
- Senior
- Minimum 4-7 years experience in a strategic position in an agency or brand environment
Education Level
- 4-year college degree in Marketing, Advertising or Business preferred
Salary/Compensations
- $93,000 - $110,000
Benefits
- Bonus
- Stock options
- 401(k) match
About the Company
- UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters.
- UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth.
- Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future.
- Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.