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About the Role

The Marketing Manager serves as a fractional marketing director for a portfolio of 8-10 B2B clients, translating business cases into execution plans, leading reviews, and directing cross-functional teams. Success is defined by client business growth and renewals, emphasizing ownership over coordination.

Responsibilities

Own the primary client relationship from Executive Marketing Consultant handoff through renewal and expansion.
Own the client business case as the single source of truth and continuously pressure-test it.
Lead Quarterly Business Reviews and Campaign Planning Reviews.
Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client business outcomes.
Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts.
Manage the account handoff process, reviewing briefs, flagging gaps, and booking client check-ins.
Proactively monitor retention risk, account health, and expansion potential.
Identify and present upsell and cross-sell opportunities to clients.
Own the renewal conversation with support from the Head of Delivery on at-risk accounts.
Maintain IMM Elevate records, including brief submissions, account intelligence, performance data, and renewal documentation.
Write and execute an annual Business Plan covering role north star, value creation targets, strategic exclusions, and personal operating system.

Requirements

3-5 years of account management, client services, or marketing management experience at an agency or B2B marketing services firm.
Proven ownership of client business reviews, including building the narrative, running the meeting, and handling hard conversations.
B2B marketing fluency with an understanding of how marketing connects to pipeline, revenue, and business outcomes.
Performance marketing literacy with the ability to hold specialists accountable and tell a data-backed performance story.
Active AI workflow adoption, with current hands-on use of AI tools in day-to-day work.
Cross-functional delivery experience managing output across creative, strategy, and digital teams under real deadlines.
Demonstrated ability to identify retention risk early and address it before it becomes a client-facing problem.
Track record of growing accounts through upsell, expansion, or NRR improvement.
Executive communication skills with the confidence to challenge clients.
Disciplined operating rhythm, including timely QBRs, current Elevate records, and an active business plan.

Skills

Account Management
Client Services
Marketing Management
B2B Marketing
Performance Marketing
AI Workflow Adoption
Cross-functional Delivery Management
Executive Communication

Location

United States

Work Type

Full-time

Experience Level

3-5 years

Benefits

5-year Tiffany & Co. Gift Card or Custom Menswear, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
Development and growth opportunities with on-going training & continued education reimbursement
401(K) & retirement plans with complimentary financial advisory services
Comprehensive health, disability, life, dental, and vision plans

About the Company

Built on service. Powered by people.
Impact exists because a small group of industry leaders believed companies in our space were doing it wrong. Many prioritized margins while the people doing the work and the clients relying on it became an afterthought. Impact was built differently: invest in great people, trust them to do great work, and deliver the kind of service clients remember.
That approach helped us grow from a small office technology company into a national managed services provider, while remaining privately owned and people-first.
Growth has never come at the expense of the values that got us here. We continue to reinvest in our people, our capabilities, and the opportunities ahead so employees can grow alongside the business.
We’ve built something special, but we’re far from finished. The people who join Impact now will help define what comes next.

Equal Opportunity

Candidates must be authorized to work in the United States at the time of application.
Immigration sponsorship may be considered in select cases based on business need, cost, workforce planning, and applicable government requirements.
Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements.
Certain positions within Impact may involve access to information, technology, software, or technical data that is subject to U.S. export control laws and regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR).
Where required by applicable law based on the nature of the role, individuals in such positions must qualify as a “U.S. Person,” as defined by law, or otherwise be eligible to obtain any required government authorizations.