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About the Role
Matomo is seeking a Product Marketing Manager to define the company's market positioning, messaging, and go-to-market strategy. This role is crucial for strengthening our market presence and expanding our reach to larger organizations by translating product capabilities into compelling customer value and ensuring effective product launches and sales enablement.
Responsibilities
- Define and continuously strengthen Matomo's positioning, messaging, and value propositions, translating technical capabilities into clear customer and business value.
- Build a systematic understanding of customers, buyers, and markets using research, sales conversations, support feedback, product usage, and market intelligence.
- Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales, and Marketing.
- Make informed trade-offs across product launches, sales opportunities, customer needs, and strategic marketing priorities.
- Provide Sales with narratives, competitive intelligence, and tools for effective selling across acquisition, expansion, and renewal.
- Build a strong understanding of the analytics market, customer needs, and competitive landscape.
- Partner across Marketing, Product, and Customer teams to improve customer discovery, understanding, and adoption of Matomo's capabilities.
- Ensure Matomo's product story is expressed consistently across all channels, adapting it for priority markets and audiences.
Requirements
- 5+ years of experience in product marketing in a B2B SaaS or technology environment.
- Proven track record of owning positioning, messaging, and go-to-market strategy.
- Strong experience translating customer, market, and competitive insight into clear ICPs, value propositions, and differentiated product narratives.
- Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing, and Sales.
- Experience building sales enablement that improves customer conversations and supports measurable commercial outcomes.
- Ability to understand complex or technical products and translate them into simple, credible, and compelling customer value.
- Customer-centric and data-informed approach, combining qualitative insight, quantitative evidence, and commercial judgment.
- Strong written and spoken English, with clear communication skills in a global, asynchronous environment.
- Strong record of taking ownership, exercising sound judgment, and delivering measurable outcomes.
Skills
- Product Marketing
- B2B SaaS
- Go-to-market strategy
- Positioning
- Messaging
- Value propositions
- Customer research
- Market intelligence
- Sales enablement
- Competitive intelligence
- Product adoption
- Web analytics
- MarTech
- Data infrastructure
- Privacy technology
- Open-source marketing
- Enterprise sales
- Sales-Led Growth
Location
- 100% remote working within your country of employment
Work Type
- Remote
- Full-time
Experience Level
- 5+ years experience
Benefits
- 100% remote working within your country of employment
- Flexible working hours
- 25 - 30 days of paid annual leave plus national public holidays
- Home-office equipment and co-working support
- Health insurance support, where applicable
- Mental-health and wellbeing support
- Training and professional development opportunities
- Paid volunteering day
- Pet bereavement leave
About the Company
- Matomo believes everyone has the right to data sovereignty, privacy, and trusted analytics insights.
- Born from open source and backed by a global community, Matomo helps organizations understand their users and digital performance without surrendering ownership, privacy, or control of their data.
- Matomo is used on more than one million websites across 190 countries, supporting leading brands, national governments, universities, and organizations in regulated industries.
- Matomo is for people who want their work to matter, helping build technology that protects data privacy, strengthens digital sovereignty, and offers an alternative to surveillance-based platforms.
- Matomo is intentionally lean, globally distributed, and backed by a worldwide open-source community.
- Matomo values people who take ownership, exercise strong judgment, and turn complex problems into clear, valuable outcomes.
- High performance at Matomo means choosing the work that matters most, moving it forward with urgency, and leaving customers, colleagues, and Matomo stronger.
- Matomo offers freedom over where and, within role needs, when you work, with clear communication, dependable follow-through, and accountability for outcomes expected.
- Matomo protects focused work through no-meeting Fridays and no more than two days each week with late meetings.
Equal Opportunity
- Matomo values what makes you unique. We’re an inclusive employer and welcome applicants from all backgrounds, because diverse perspectives help us build better products.