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About the Role
This is a high-impact opportunity for a Senior Data Analyst to partner with Product, Commercial, Marketing, and SEO teams to uncover opportunities, challenge thinking, and influence decisions that drive performance within the Sports business. You will play a key role in shaping the next phase of our analytics capability and how data is used to drive decision-making.
Responsibilities
- Deliver end-to-end analytical projects that help shape commercial, product and marketing decisions across our Sports portfolio.
- Build advanced forecasting models that combine financial planning, historical performance, seasonality and sporting events to improve business forecasting.
- Redesign and enhance our Tableau dashboard suite, providing stakeholders with faster, more actionable performance insights.
- Improve the quality and accessibility of data by identifying gaps, optimising reporting and partnering with Data Engineering to strengthen data pipelines.
- Apply statistical analysis, behavioural analytics and experimentation to uncover opportunities that drive revenue, conversion and long-term business growth.
- Mentor team members while proactively identifying future analytical opportunities that help mature our Performance & Insights function.
Requirements
- Expert-level SQL alongside strong Python (preferred) or R, Tableau and statistical analysis skills.
- Proven experience independently delivering end-to-end analytical projects from scoping through to implementation.
- Strong stakeholder management skills with the ability to translate business challenges into analytical solutions and communicate technical concepts to non-technical audiences.
- Commercial mindset with experience using data to influence business strategy and decision-making.
- Experience mentoring or supporting team members while driving high standards across analytical delivery.
- Experience within sports betting, iGaming or another digital business with strong web analytics exposure is highly desirable.
Skills
- SQL
- Python
- R
- Tableau
- Statistical Analysis
- Web Analytics
Location
- Global
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Annual discretionary bonus
- Paid annual leave
- Festive season break (offices closed between Christmas and New Year's)
- Global Legend events
- Extensive array of benefits and perks
About the Company
- At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
- Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together.
- Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build.
- We celebrate wins and create experiences that people talk about for years - for our players & for each other.
- If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
Equal Opportunity
- Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences.
- If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you.