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About the Role
Legend is hiring an SEO Specialist to own and optimize a key market, with opportunities to analyze large datasets and contribute to scalable SEO strategies. This role is central to the company's investment in data-led, strategic, and AI-enabled ways of working, encouraging experimentation with AI and automation to improve workflows.
Responsibilities
- Own the SEO performance of a key market, driving its roadmap, uncovering new opportunities, and maintaining a competitive edge.
- Translate complex data into actionable insights by identifying patterns and opportunities across large websites to inform prioritization.
- Experiment with AI and automation to enhance SEO workflow speed, intelligence, and scalability without sacrificing quality.
- Develop and test automation workflows for potential adoption across the wider SEO team, including areas like SEO QA.
- Analyze the impact of broader changes across the company's portfolio, beyond individual markets, and present strategic recommendations.
- Contribute to the evolution of SEO at Legend by reducing manual tasks and creating more capacity for strategic thinking, experimentation, and high-impact optimization.
Requirements
- Strong SEO fundamentals, particularly in on-page optimization.
- Sufficient technical SEO knowledge to understand and automate processes.
- A highly analytical mindset with experience in handling complex datasets.
- Proven ability to use data to identify patterns, diagnose issues, and uncover opportunities on large websites.
- Hands-on curiosity and experience experimenting with AI and automation to improve work processes.
- Confidence in using SEO data and analysis for opportunity identification, performance diagnosis, and decision-making.
- Ability to communicate complex analyses clearly, challenge assumptions, and influence stakeholders with evidence-based recommendations.
- Agility and ownership to succeed in a fast-paced environment with shifting priorities and ambiguous problems.
- Experience in a data-led, strategic, and AI-enabled approach to SEO.
Skills
- SEO
- On-page optimization
- Technical SEO
- Data analysis
- AI experimentation
- Automation
- Workflow optimization
- Strategic recommendations
- Stakeholder influence
Location
- 22+ countries
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- Engaging development opportunities
- Tailored flexibility for work-life balance
- Annual discretionary bonus
- Paid annual leave
- Office closure between Christmas and New Year's
- Global Legend events
- Extensive array of benefits and perks
About the Company
- Legend is the world's leading Sports and Gaming marketing company with over 20 years of success.
- The company employs over 600 professionals across 22+ countries.
- Legend focuses on creating next-level player experiences and fostering career growth for its employees.
Equal Opportunity
- Legend is an Equal Opportunity Employer committed to diversity and inclusion.
- The company believes diverse perspectives foster growth and achievement.
- Legend is dedicated to hiring and developing a diverse team with varied backgrounds, abilities, identities, and experiences.
- Reasonable adjustments are available throughout the application process.