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About the Role

We are seeking a strategic narrative leader to own and evolve Maven's go-to-market narrative. This role is responsible for defining how Maven communicates its value to employers, health plans, clients, and members. It requires a blend of strategic thinking and high-quality writing, with fluency in using AI for research, thought, and writing.

Responsibilities

Define and evolve Maven's core narrative, ensuring a coherent story connecting employer value and member experience.
Shape the overarching narrative for major company moments, including new product launches and strategic partnerships.
Own narrative for existing clients across key moments to drive stakeholder engagement and partnership expansion.
Own the primary corporate pitch deck and maintain its currency with product strategy, clinical evidence, and competitive positioning.
Partner with Product Marketing to ensure product positioning is integrated within the company narrative.
Translate clinical research, outcomes data, and product capabilities into credible stories for executive buyers and clients.
Build and maintain a living narrative system, including messaging hierarchy, core value propositions, and usage guidelines.
Build feedback loops with Growth and field teams to understand the effectiveness of messaging in buyer and member conversations.

Requirements

6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company.
Experience operating at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry.
Proven ability to build positioning designed to win deals and understand narrative as a commercial instrument.
Exceptional writing skills, capable of articulating financial impact to executives and expressing clinical rigor and empathy to members.
Systems thinking approach to building narrative infrastructure, not just one-off deliverables.
Comfort working with data (outcomes studies, utilization rates, financial impact) and translating numbers into coherent arguments.
Proficiency in using AI and emerging technologies to accelerate research, refine ideas, and scale narrative development.
Ability to influence cross-functional partners through clarity, credibility, and collaboration.
Fast learner with the ability to quickly gain expertise at the intersection of healthcare, business, and clinical evidence.
Background in management consulting combined with in-house operating experience is a plus.
Experience with go-to-market narrative development at deal speed is a plus.
Experience in healthtech or another regulated industry where rigor and accessibility coexist is a plus.
Experience with messaging work that moved real outcomes is a plus.
Experience building a function or practice from scratch is a plus.
Requires active work authorization in the US.

Skills

Narrative strategy
Messaging development
Content creation
Strategic communication
B2B marketing
Consumer marketing
Healthcare industry knowledge
Healthtech
Data analysis
AI utilization
Cross-functional collaboration
Executive communication
Product marketing
Clinical research translation

Location

New York Metropolitan area, NY
Remote via San Francisco/Bay Area, CA
Remote via Seattle, WA

Work Type

Hybrid
Remote

Experience Level

6-8+ years

Salary/Compensations

$150,000 - $180,000 per year

Benefits

Equity
Employer-covered health, dental, and insurance plan options
Maven for Mavens: access to the full platform and specialists (mental health, reproductive health, family planning, pediatrics)
Whole-self care through wellness partnerships
Hybrid work
In-office meals
Work together days
16 weeks 100% paid parental leave
New parent stipend (for employees with 1 year+ tenure)
Annual professional development stipend
Access to a personal career coach through Maven for Mavens
401K matching with immediate vesting (for US-based employees)

About the Company

Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible and effective for everyone.
Through Maven Enterprise, the company partners with employers and health plans to offer comprehensive women's and family health programs.
These programs cover fertility, family building, maternity, newborn care, pediatrics, menopause, and midlife health, aiming to improve clinical outcomes, reduce costs, and expand equitable access.
The consumer platform provides direct access to virtual care across over 30 specialties, including dedicated hormone and GLP-1 care programs for women.
Founded in 2014 by CEO Kate Ryder, Maven Clinic has secured over $425 million in funding from prominent investors.
The company has received numerous awards for innovation and industry leadership, including recognition from TIME, CNBC, Fast Company, and FORTUNE.
Maven Clinic boasts an award-winning culture, with over 30 workplace and innovation awards.

Equal Opportunity

Maven is an affirmative action and equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
Maven is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.