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About the Role

DoorDash is seeking a customer-obsessed and highly collaborative Senior Associate, CRM & Lifecycle Marketing to own lifecycle and retention marketing for their New Verticals portfolio. This role involves building lifecycle and retention programs from strategy to execution and optimization to foster repeat customer behavior. The position requires close partnership with Strategy & Operations, Promotions, Marketing, and Brand teams to deliver integrated, high-impact campaigns.

Responsibilities

Build lifecycle and retention programs from end to end, including strategy, briefing, execution, and optimization.
Develop programs designed to build sticky, repeat customer behavior across New Verticals partners.
Partner closely with the New Verticals Strategy & Operations team to bring launch and go-to-market plans to life.
Act as a customer-first advocate within the business, championing customer experience standards.
Collaborate with Promotions, wider Marketing, and Brand teams to deliver integrated, high-impact lifecycle campaigns.
Support new vertical launches and long-term growth through CRM and lifecycle marketing.

Requirements

3+ years of experience building and executing CRM campaigns end-to-end, including lifecycle, retention, and always-on programs.
Experience across channels such as email, push, SMS, and in-app.
Strong stakeholder management skills with a track record of partnering closely with Strategy & Operations, Promotions, and Brand/Marketing teams.
A genuine passion for customer experience and the confidence to advocate for the customer.
Proven ability to take a lifecycle or retention program from strategy and briefing through to build, execution, and optimisation.
Ability to use behavioral insights, segmentation, and performance data to inform strategy and prioritization.
Experience navigating ACMA compliance for Email, Push and SMS.
HTML/SQL familiarity is a bonus.
Experience supporting product, category, or partner launches is advantageous.
Familiarity with grocery, retail, or marketplace dynamics is a plus.

Skills

CRM
Lifecycle Marketing
Retention Marketing
Email Marketing
Push Notifications
SMS Marketing
In-app Messaging
Stakeholder Management
Customer Experience
Data Analysis
HTML
SQL

Location

Australia
New Zealand

Work Type

Full-time

Experience Level

Senior

About the Company

DoorDash’s mission is to grow and empower local economies by connecting people with local businesses.
DoorDash is a technology and logistics company that started with door-to-door delivery and is expanding to offer any and all goods.
The company is growing rapidly and constantly changing, offering opportunities for team members to share unique perspectives, solve new challenges, and own their careers.
DoorDash is committed to supporting employee happiness, healthiness, and overall well-being through comprehensive benefits and perks.

Equal Opportunity

DoorDash is committed to growing and empowering a more inclusive community within its company, industry, and cities.
The company hires and cultivates diverse teams of people from all backgrounds, experiences, and perspectives.
DoorDash believes that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring.