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About the Role

Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge. Responsible for the PNL until MAVC of the products and projects. Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.

Responsibilities

Develop product strategy, including go-to-market and product development for all brands and segments.
Define product offerings, use cases, buyer personas, pricing, and full go-to-market strategy.
Analyze client niches and clusters to adapt products to their needs.
Create business cases to identify new opportunities for incremental EBITDA.
Define sales strategies for the leisure and travel segment based on global market knowledge.
Determine distribution channels for marketing.
Collaborate with Marketing, Sales, Operations, and Tele Sales teams on promotional campaigns.
Harmonize and extend product offerings to countries and franchisees.
Own product KPIs and targets, including Product P&L responsibility.
Manage P&L up to MAVC.
Participate in product budget and forecast definition.
Develop communication channels for sales promotion and potentialization plans.
Establish sales scenarios based on identified business opportunities.
Lead execution and implementation of new projects and products.
Coordinate project execution with IS&T, defining business requirements and managing projects.
Gather country-specific information and ensure harmonized local product implementation.
Define and coordinate commercial and marketing action plans with sales channels.
Identify new business opportunities with the distribution network.
Identify strategic partnerships for client acquisition and network expansion.
Coordinate with the commercial team for promotional activities among current customers.
Analyze zoning performance reporting to identify gaps against targets.
Co-develop zoning action plans with the central team.
Participate in weekly marketing performance meetings at the BU level.
Monitor and analyze local market trends.
Monitor, analyze, and report on Service Line performance by sales channel.

Requirements

Experienced in Product Marketing.
Familiar with creating and analyzing KPIs.
Skilled in creating new business cases.
Possess good communication and leadership skills for transversal projects.
Experienced in strategic planning.
Comfortable with budget management.
Accustomed to working in a performance-oriented environment.
Strongly focused on data-driven decision-making.
Organized with good management skills.
At least 4 to 5 years of experience.

Skills

Product Marketing
KPI creation and analysis
Business case creation
Communication
Leadership
Strategic planning
Budget management
Performance-oriented
Data-driven decision-making
Management skills

Location

International

Work Type

Full-time

Experience Level

4-5 years of experience

About the Company

Europcar Mobility Group is a global mobility player with 75 years of expertise and a leading position in Europe.
The company's mission is to "change the way you move".
Offers a wide range of car and van rental services for individuals and businesses, available on-demand or via subscription.
Operates a fleet of over 250,000 vehicles, including an increasing number of electric vehicles.
Brands include Europcar® (premium positioning), Goldcar® (low-cost services), and Fox-Rent-A-Car® (value for money in the US).
Customer satisfaction is a core ambition, supported by over 8,000 employees.
Delivers mobility solutions in a strong network across more than 130 countries.