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About the Role

We are looking for a Digital Media Operations & Analytics Specialist to strengthen our execution, measurement, analysis, and optimization of digital media campaigns. This role focuses on campaign reporting, AI-enabled reporting solutions, campaign tagging, pixel implementation, and data quality, ensuring accurate tracking and reliable performance data that translates into meaningful insights and actionable recommendations. A key component involves leveraging AI and automation platforms to enhance reporting and analysis efficiency and value, while maintaining human oversight and data quality standards.

Responsibilities

Manage recurring digital campaign reporting across clients and platforms.
Utilize AI-enabled tools to automate data collection, reporting, analysis, and identification of performance trends.
Develop dashboards and reporting templates to simplify campaign performance understanding and reduce manual effort.
Analyze campaign performance across various dimensions like channels, audiences, creative, and geography.
Identify trends, anomalies, and optimization opportunities, translating data into concise insights and recommendations.
Develop and manage campaign naming conventions, UTMs, tracking parameters, and taxonomy for consistent measurement.
Coordinate and QA the implementation of pixels, conversion events, and other campaign tracking requirements.
Troubleshoot tracking discrepancies and collaborate with internal teams, publishers, platforms, and client/web teams to resolve issues.
Validate campaign data across ad servers, media platforms, analytics platforms, and reporting environments.
Identify and address discrepancies before reporting reaches clients, maintaining strong data-governance standards.
Support campaign setup, trafficking, and launch QA to ensure accurate translation of media plans into digital platforms and measurement frameworks.
Continuously evaluate AI, analytics, and automation tools to improve campaign measurement, workflow efficiency, and reporting quality.

Requirements

2-4 years of digital media, ad operations, marketing analytics, or campaign measurement experience.
Strong Excel and/or Google Sheets capabilities.
Familiarity with platforms such as GA4, Google Tag Manager, Campaign Manager 360, Meta, Google Ads, DV360 and/or other DSPs.
A strong working understanding of CPM, CPC, CTR, CPA/CPL, conversion rate, reach, frequency, and other media and performance KPIs.
Experience using generative AI and/or AI-enabled analytics tools to accelerate reporting, interrogate datasets, identify trends, and automate repetitive workflows.
The ability to validate AI-generated outputs rather than accepting them at face value.
Strong analytical and problem-solving skills, with the ability to identify data anomalies and troubleshoot measurement issues.
A disciplined approach to campaign naming, tagging, tracking, QA, and data governance.
The ability to translate data into clear, concise insights and actionable recommendations.
A collaborative approach to working across Media, Digital, Account, and client/web teams.
Genuine curiosity about media technology, analytics, automation, and how AI can improve the quality and efficiency of our work.

Skills

Digital media
Ad operations
Marketing analytics
Campaign measurement
Excel
Google Sheets
GA4
Google Tag Manager
Campaign Manager 360
Meta
Google Ads
DV360
DSPs
CPM
CPC
CTR
CPA/CPL
Conversion rate
Reach
Frequency
Media KPIs
Performance KPIs
Generative AI
AI-enabled analytics tools
Data validation
Analytical skills
Problem-solving skills
Data anomaly identification
Measurement troubleshooting
Campaign naming conventions
Tagging
Tracking
QA
Data governance
Data translation
Actionable recommendations
Collaboration
Media technology
Automation

Location

Remote

Work Type

Full-time

Experience Level

2-4 years

About the Company

One part consultancy. One part ad agency. One part technology company.
We are a marketing and technology lab - leveraging curiosity, data-driven insights, technology and more than 25 years of market expertise to pinpoint and solve our clients' business challenges.
We are a team of self-starting problem-solvers. We are ambitious, resilient, fast-paced and constantly looking to add curious, passionate and solution-focused individuals to our team.
Visit www.theturnlab.com to learn more about us.

Equal Opportunity

We are proud to be an equal opportunity employer committed to creating a workplace that respects and values diversity and inclusion.
We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.