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About the Role
Zinc is seeking a Growth Lead to own the PayG / Consumption Core, responsible for maximizing ARR growth from PayG accounts. This role involves acting as the internal champion, operational lead, and strategic lead for the revenue stream, with significant room for measurable impact in a broadly greenfield environment. Initially an individual contributor, there is scope to build a team as the channel scales.
Responsibilities
- Own the PayG GTM with Marketing, Partnerships and sales, focusing on messaging, channel growth and conversion to improve customer acquisition.
- Drive demo conversion of small accounts, working with sales to enable fast follow-up and automating processes.
- Support product flows with Tech and Product, providing feedback to improve self-enablement and conversion.
- Develop pricing strategy with the CRO and CFO, creating packaging and pricing suitable for a high-volume channel.
- Manage PayG Retention & committed conversion with the Customer team and Lifecycle Marketing team, optimizing outcomes for converting suitable PayG accounts into subscriptions and ensuring low-touch support for successful customers.
- Own reporting and insight for the channel end-to-end.
Requirements
- Strong commercial background with an understanding of GTM fundamentals in a high-volume B2B environment.
- Experience owning a self-serve / PLG funnel end-to-end, including activation, conversion, and retention.
- Highly numerically literate, comfortable working with data, running A/B tests, and using data to optimize conversion systems.
- Demonstrated pricing and packaging instinct, with experience running price and packaging tests.
- Strong instincts for messaging and building growth and referral loops.
- Bias to action, comfortable with ambiguity, skilled at imposing structure, and possessing a strong entrepreneurial streak.
Skills
- Go-to-Market Strategy
- Customer Acquisition
- Sales Process Automation
- Product Feedback
- Pricing Strategy
- Customer Retention
- Data Analysis
- A/B Testing
- Messaging
- Growth Loops
- Referral Loops
- Ambiguity Management
- Entrepreneurship
Location
- Zinc - London
Work Type
- Full Time
Experience Level
- Senior
Salary/Compensations
- £70,000 / year
Benefits
- 50% Bonus/OTE
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
About the Company
- Zinc's committed contracts sell across SMB, mid-market and enterprise.
- Alongside them sits a substantial and fast-growing pay-as-you-go (PayG) revenue stream: mostly small organisations signing up to run checks on a credit card, self-serve.
- The PayG channel has succeeded organically, become a meaningful contributor to revenue and customer base, and proven a reliable discovery route into future committed contracts.