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About the Role
Zinc is seeking a Growth Lead to own the PayG / Consumption Core, responsible for maximizing ARR growth from PayG accounts and serving as the internal champion, operational lead, and strategic lead for this revenue stream. This is a largely greenfield opportunity with significant room for measurable impact, starting as an individual contributor with the potential to build a team.
Responsibilities
- Own the PayG GTM with Marketing, Partnerships and sales, focusing on messaging, channel growth and conversion to improve customer acquisition.
- Drive demo conversion of small accounts, working with sales to enable fast follow-up and automating processes.
- Support product flows with Tech and Product, providing feedback to improve self-enablement and conversion.
- Develop pricing strategy with the CRO and CFO, creating packaging and pricing suitable for a high-volume channel.
- Manage PayG Retention & committed conversion with the Customer team and Lifecycle Marketing team, supporting and optimizing outcomes for customer conversion to subscriptions and ensuring successful low-touch support.
- Own reporting and insight for the channel end-to-end.
Requirements
- Strong commercial background with an understanding of GTM fundamentals in a high-volume B2B environment.
- Experience owning a self-serve / PLG funnel end-to-end, including activation, conversion, and retention.
- Highly numerically literate, comfortable with data analysis, running A/B tests, and optimizing conversion systems.
- Demonstrated pricing and packaging instinct, with experience running price and packaging tests.
- Strong instincts for messaging and building growth and referral loops.
- Bias to action, comfortable with ambiguity, skilled at imposing structure, and possessing a strong entrepreneurial streak.
Skills
- Go-to-Market Strategy
- Channel Growth
- Customer Acquisition
- Sales Automation
- Product Feedback
- Pricing Strategy
- Packaging Strategy
- Customer Retention
- Customer Conversion
- Data Analysis
- A/B Testing
- Conversion Optimization
- Messaging
- Growth Loops
- Referral Loops
- Ambiguity Management
- Structure Imposition
- Entrepreneurship
Location
- Zinc - London
Work Type
- Full Time
Experience Level
- Senior
Salary/Compensations
- £70,000 / year
Benefits
- 50% Bonus/OTE
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
About the Company
- Zinc's committed contracts sell across SMB, mid-market and enterprise. Alongside them sits a substantial and fast-growing pay-as-you-go (PayG) revenue stream: mostly small organisations signing up to run checks on a credit card, self-serve. This channel has succeeded organically, become a meaningful contributor to revenue and customer base, and proven a reliable discovery route into future committed contracts.