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About the Role
The Senior Associate Director, Marketing, will advance the planning and execution of key Association marketing initiatives by partnering across the Concern and Awareness division and the broader organization. This role translates strategic priorities into integrated marketing and communications efforts to reach target audiences and strengthen the Alzheimer’s Association brand. It provides experienced guidance and coordination for consistent and effective execution across multiple initiatives and timelines, serving as a key partner in volunteer engagement and brand initiatives.
Responsibilities
- Supports brand strategy planning and execution, developing and managing brand campaigns, safeguarding brand consistency, and directing production timelines and rollout planning.
- Manages agency partners and directs paid media strategy, including planning, budget allocation, audience strategy, execution, and performance reporting.
- Drives the planning and execution of key Association initiatives, such as Volunteer Engagement and Alzheimer’s & Brain Awareness Month, by developing and implementing integrated marketing and communications plans.
- Provides strategic guidance on the development of engaging, mission-focused content across various channels, including earned media, social media, and direct marketing.
- Directs and oversees the creation of internal and external collateral for marketing materials, advertising campaigns, websites, and merchandise.
- Upholds the organization's and division's commitment to diversity, equity, and inclusion.
Requirements
- Bachelor’s degree in marketing, advertising, or related field preferred or equivalent experience.
- Master’s degree in marketing, advertising, communications, or a related field.
- 7-10 years of relevant experience.
- 10 years of agency experience preferred.
Location
- Remote
Work Type
- Full time
Experience Level
- Senior
- 7-10 years
Education Level
- Bachelor's degree
- Master's degree
Salary/Compensations
- $90,000.00 - $120,000.00
Benefits
- Comprehensive benefits package for employees working 24 hours/week or more, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays, and Paid Family Leave.
- Annual Cultural & Heritage Day and Volunteer Day of their choosing.
- Gold standard 401(k) retirement plan.
- Full time employees (37.5 hours/week) also receive an annual School Visitation Day and an Elder Care Facility Day of their choosing.
About the Company
- The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research.
- Mission: To lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
- Announced a landmark $100 million investment in research for 2023.
- Network of more than 1,750 employees across the United States.
- Recognized as a Best Place to Work for the last twelve years in a row.
- Believes that diverse perspectives are critical to achieving health equity.
- Committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
Equal Opportunity
- Provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.
- Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Will conduct an individualized assessment of the material job duties, including working with vulnerable communities, where criminal history may have a direct, adverse and negative relationship for the safety of the community.
- Background check will include searches for: social security person search, public reports, county & federal criminal reports, multi-jurisdictional, sex offender database, NSOPW national sex offender, education, employment history, motor vehicle or driving history, and reference checks.