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About the Role
This role focuses on creating intelligent, engaging, and commercially impactful long-form content, including white papers, executive interviews, and opinion pieces. It also involves shaping campaign messaging and social-first creative to help brands connect with culture and conversation. The position requires translating complex topics across B2B and B2C sectors into compelling narratives for diverse audiences.
Responsibilities
- Lead the development of long-form B2B content including white papers, reports, website articles, feature articles, executive interviews and thought leadership
- Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
- Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
- Ensure long-form content and website articles are written with SEO and GEO requirements in mind
- Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
- Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
- Plan and write social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
- Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
- Support brands in developing more culturally relevant and contemporary B2B communications
- Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
- Contribute to pitches, campaign proposals and strategic narrative development
Requirements
- Proven experience developing high-quality long-form B2B and B2C content across complex topics (finance, tech, etc.) and thought leadership
- Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance
- Experience writing across sectors such as finance, insurance, technology, logistics or sustainability
- Strong understanding of B2B audiences, brand positioning and commercial storytelling
- Ability to move confidently between long-form editorial, campaign messaging and social content
- Experience creating LinkedIn-first content and executive thought leadership
- Strong attention to detail and editorial rigour
- Comfortable working collaboratively within creative and strategic teams
Skills
- Long-form storytelling
- Thought leadership
- Strategic editorial content
- Campaign messaging
- Social-first creative
- B2B content development
- B2C content development
- Financial services industry knowledge
- Logistics industry knowledge
- Technology industry knowledge
- SEO
- GEO
- LinkedIn storytelling
- Executive profiling
- Brand positioning
- Commercial storytelling
- Content strategy
Work Type
- Hybrid working - 2-3 day in the office per week
Experience Level
- Mid-Senior
Benefits
- Named in Campaign Magazine's Best Places to Work 7 years running
- Private Healthcare & Life Insurance
- 25 Days+ Holiday
- Team Mini breaks in the UK and abroad
- Regular Socials
- Culture: Open, Engaged & Inspirational
- Named in Campaign Magazine's Best Places to Work 8 years running