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About the Role

EQ is seeking a strategic, operationally focused marketing leader to build the operating system, capabilities, and ways of working that enable modern marketing to scale. This role will define how marketing plans, executes, and governs work across the enterprise, establishing scalable processes, integrated planning practices, technology enablement, governance frameworks, and operational discipline. The Senior Director, Marketing Enablement & Operations will build, lead, and evolve a multidisciplinary function spanning marketing operations, automation, CRM/email operations, and enablement, attracting, developing, and retaining top talent while fostering a culture of continuous improvement, innovation, and operational excellence.

Responsibilities

• Build, lead, and develop a high-performing multidisciplinary team across marketing operations, automation, CRM/email operations, and enablement.
• Build organizational capabilities that improve planning, delivery, governance, technology adoption, and operational effectiveness across marketing.
• Establish clear priorities, goals, and development plans that align individual performance with enterprise objectives.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Design and lead the enterprise marketing operating model, including planning, intake, prioritization, and workflow processes.
• Establish consistent ways of working that improve collaboration, accountability, and execution across marketing teams.
• Drive continuous improvement initiatives that increase efficiency, visibility, and speed to market.
• Build scalable frameworks and standards that support organizational growth and evolving business needs.
• Lead the marketing team’s effective use of key platforms, including CRM and email automation tools, in partnership with Technology and platform owners.
• Partner with Technology and platform owners to support platform enhancements, integrations, and adoption that improve marketing delivery.
• Identify opportunities to automate workflows and streamline delivery processes.
• Champion responsible AI enablement across marketing through capability building, governance, and workflow integration.
• Lead the enterprise go-to-market framework and marketing processes to maximize quality and efficiency.
• Own the integrated marketing planning process and enterprise marketing calendar.
• Drive alignment across brand, product, channel, and partner initiatives.
• Ensure resources, timelines, and priorities are coordinated to support strategic objectives and divisional OKRs.
• Establish governance frameworks that support effective decision-making and marketing execution.
• Lead compliance and approval processes in partnership with Legal and Compliance teams.
• Ensure marketing activities adhere to regulatory requirements, corporate policies, brand standards, and the responsible use of data and technology.
• Support regular compliance tracking and reporting requirements.
• Lead agency operating models, governance, and performance management.
• Manage relationships with key external partners and marketing service providers.
• Establish processes for resource planning, workflow management, and delivery oversight.
• Ensure agency partnerships deliver strong business outcomes and operational effectiveness.
• Develop operational KPIs, dashboards, and reporting frameworks.
• Monitor marketing effectiveness, workflow performance, and team capacity.
• Provide insights and recommendations that improve operational efficiency and organizational performance.
• Support budgeting, resource planning, and investment prioritization activities.

Requirements

• 10+ years of progressive leadership experience in marketing operations, business operations, marketing transformation, enablement, or related functions.
• Proven success building and scaling operating models within complex, matrixed organizations.
• Experience leading enterprise-wide transformation, process improvement, and organizational change initiatives.
• Experience leading multidisciplinary teams across marketing operations, marketing technology, project delivery, automation, or business enablement functions.
• Demonstrated success attracting, developing, and retaining high-performing technical and operational talent.
• Strong understanding of integrated marketing, go-to-market execution, and modern marketing practices.
• Experience leading marketing operations teams that use CRM, email automation, or other marketing platforms to deliver 360 campaigns and customer communications.
• Financial services, regulated industry, or risk-aware operating environment experience is an asset.
• All candidates considered for hire must successfully complete a criminal background check and credit check.

Skills

• Marketing operations
• Business operations
• Marketing transformation
• Marketing enablement
• CRM
• Email automation
• AI enablement
• Go-to-market strategy
• Integrated planning
• Governance frameworks
• Agency management
• Vendor management
• Performance measurement
• Technology enablement

Location

• Toronto, ON

Work Type

• Hybrid

Experience Level

• 10+ years of progressive leadership experience

Benefits

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up
• Generous vacation policy and personal days
• Professional development and comprehensive Career Development program

About the Company

• EQ is remaking banking so every Canadian gets ahead, every day.
• Serving nearly 4 million Canadians from coast to coast, EQ offers a wide variety of financial services from banking and lending, to trust and credit union solutions.
• EQ has been challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences since 1970.
• EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™.
• EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

Equal Opportunity

• EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported.
• We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives.
• We’re equally committed to supporting your growth, both professionally and personally.
• We provide a barrier‑free recruitment process and work environment.
• If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
• As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team.