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About the Role
This maternity-cover position manages and improves marketing automation and Lead Management across EMEA, connecting marketing strategy, technology, client data, and sales engagement. It ensures campaigns and automated nurture journeys are delivered accurately, compliantly, and efficiently, while turning engagement data into actionable insights for sales teams. The successful candidate will combine hands-on Adobe Campaign delivery with audience management, analytics, process improvement, and cross-functional stakeholder management. They will work across regional Marketing, Sales, Technology, Data, and Compliance teams to maintain business continuity and advance scalable EMEA Lead Management.
Responsibilities
- Manages and improves marketing automation and Lead Management across EMEA, including automated nurture journeys, sales signals, marketing-to-sales data flows, and campaign performance reporting.
- Acts as the primary EMEA subject-matter expert for Adobe Campaign.
- Partners across Marketing, Sales, Technology, Data, and Compliance to improve scalability, data quality, governance, and commercial follow-up.
- Provides operational support for development and delivery of engaging marketing campaigns and multi-channel communications.
- Partners with various groups to plan, prioritize, and manage marketing projects across teams and through outside vendors.
- Acts as the primary EMEA operational SME for Adobe Campaign, troubleshooting complex campaigns, workflow, audience, and data issues.
- Partners with Technology and global platform teams to resolve incidents, implement platform changes, and maintain reliable campaign operations.
- Advises internal clients on operational processes, such as data-driven target audience identification and results analysis.
- Develops standard processes and SLAs related to distribution of email across a wide variety of types and complexity that align with campaign objectives.
- Presents to internal clients and leads negotiations to land on the final operational plans to support the campaign.
- Conducts regular reporting of operational activities for assigned campaigns.
- Manages the production schedule(s), taking steps to adjust resources and timing when challenges arise or changes occur.
- Ensures execution of operational plans for assigned campaign(s) include the appropriate regulatory provisions.
Requirements
- Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience
- Hands-on proficiency using Adobe Campaign or a comparable enterprise marketing automation platform
- Experience delivering multi-market email campaigns, event communications, and automated nurture journeys.
- Experience of Lead Management, sales signals, or marketing-to-sales integration, including Salesforce or a comparable CRM platform.
- Strong audience and database marketing capability, including segmentation, qualification, exclusions, consent, suppressions, and data quality.
- Ability to analyze campaign performance and turn engagement data into practical recommendations and actionable sales information.
- Familiarity with SQL or other query languages, enterprise MarTech platforms, and reporting or business intelligence tools such as Tableau or Power BI.
- Strong stakeholder management and delivery skills across Marketing, Sales, Technology, Data, and Compliance in a high-volume environment.
- Native or fluent proficiency in German, Italian, or Spanish, alongside professional fluency in English, is strongly preferred.
- Adobe Campaign Classic Business Practitioner certification or an equivalent relevant marketing automation platform certification would be advantageous.
- Experience working with Salesforce, Seismic, Adobe Experience Cloud, and reporting or business intelligence tools.
- Experience supporting marketing automation or Lead Management activity across multiple EMEA markets.
Skills
- Adobe Campaign
- Marketing Automation
- Lead Management
- Audience Management
- Analytics
- Process Improvement
- Stakeholder Management
- Adobe Campaign Classic
- Salesforce
- CRM
- Database Marketing
- Segmentation
- Qualification
- Exclusions
- Consent
- Suppressions
- Data Quality
- SQL
- MarTech
- Tableau
- Power BI
- Seismic
- Adobe Experience Cloud
Location
- EMEA
Work Type
- Hybrid
Experience Level
- 5+ years of total relevant work experience
Education Level
- Bachelor's degree