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About the Role

This maternity-cover position manages and improves marketing automation and Lead Management across EMEA, connecting marketing strategy, technology, client data and sales engagement. It ensures campaigns and automated nurture journeys are delivered accurately, compliantly and efficiently, while turning engagement data into actionable insights for sales teams. The successful candidate will combine hands-on Adobe Campaign delivery with audience management, analytics, process improvement and cross-functional stakeholder management.

Responsibilities

Manages and improves marketing automation and Lead Management across EMEA, including automated nurture journeys, sales signals, marketing-to-sales data flows and campaign performance reporting.
Acts as the primary EMEA subject-matter expert for Adobe Campaign.
Partners across Marketing, Sales, Technology, Data and Compliance to improve scalability, data quality, governance and commercial follow-up.
Supports central product owners as they roll out platform changes.
Supports issue resolution and builds capability through guidance, training, knowledge sharing and documented best practice.
Develops sales signals from engagement, website and third-party data.
Improves data flows across Adobe Campaign, Salesforce, Seismic and reporting tools.
Defines signal logic and processes.
Strengthens sales follow-up and commercial measurement.
Analyses campaign performance, improves measurement and data quality, reduces manual effort, increases scalability, and strengthens governance, consent management and documented workflows across EMEA.
Provides operational support for development and delivery of engaging marketing campaigns and multi-channel communications with a focus on quality, on-time delivery and risk mitigation.
Partners with various groups to plan, prioritise and manage marketing projects across teams and through outside vendors.
Acts as the primary EMEA operational SME for Adobe Campaign, troubleshooting complex campaigns, workflow, audience and data issues.
Partners with Technology and global platform teams to resolve incidents, implement platform changes and maintain reliable campaign operations.
Advises internal clients on operational processes, such as data-driven target audience identification and results analysis.
Actively participates in campaign planning meetings to ensure a thorough understanding of campaign objectives, timing, and necessary deliverables.
Develops standard processes and SLAs related to distribution of email across a wide variety of types and complexity that align with campaign objectives.
Presents to internal clients and leads negotiations to land on the final operational plans to support the campaign.
Outlines the advantages and disadvantages of the presented choices, ensuring stakeholders understand the effects on effectiveness and timing.
Conducts regular reporting of operational activities for assigned campaigns.
Manages the production schedule(s), taking steps to adjust resources and timing when challenges arise or changes occur.
Seeks to anticipate unforeseen issues and prepares contingency plans accordingly.
Ensures execution of operational plans for assigned campaign(s) include the appropriate regulatory provisions.

Requirements

Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience
Hands-on proficiency using Adobe Campaign or a comparable enterprise marketing automation platform
Experience delivering multi-market email campaigns, event communications and automated nurture journeys.
Experience of Lead Management, sales signals or marketing-to-sales integration, including Salesforce or a comparable CRM platform.
Strong audience and database marketing capability, including segmentation, qualification, exclusions, consent, suppressions and data quality.
Ability to analyse campaign performance and turn engagement data into practical recommendations and actionable sales information.
Familiarity with SQL or other query languages, enterprise MarTech platforms and reporting or business intelligence tools such as Tableau or Power BI.
Strong stakeholder management and delivery skills across Marketing, Sales, Technology, Data and Compliance in a high-volume environment.

Skills

Adobe Campaign
Marketing automation
Lead Management
Audience management
Analytics
Process improvement
Cross-functional stakeholder management
Salesforce
Seismic
Adobe Experience Cloud
Tableau
Power BI
SQL
German
Italian
Spanish
English

Location

EMEA

Work Type

Hybrid
Up to one day a week from home

Experience Level

5+ years of total relevant work experience

Education Level

Bachelor's degree or the equivalent combination of education and relevant experience

Benefits

Resources to support your career path
Compensation
Benefits
Flexibility

About the Company

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world.
As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors.
We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business.
With a career at the firm, you can expect opportunities to create real impact at work and in your community.
You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life.
Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.

Equal Opportunity

At T. Rowe Price, our associates are our greatest asset.
We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day.
The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes.
Here, you can expect equal opportunity and fair and consistent treatment for all.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race.
We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.