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About the Role

MAOMAO is building an Asian food discovery platform combining e-commerce, content, community, and social commerce. We are seeking a Growth Manager to take ownership of our next stage of growth, focusing on acquiring new customers, retaining existing ones, and driving measurable, profitable results. You will work directly with the founders and the marketing/content team to define strategy, test initiatives, and execute plans.

Responsibilities

Identify growth opportunities and translate them into clear priorities and actionable plans.
Define measurable growth goals in collaboration with founders.
Identify opportunities across customer acquisition, conversion, average order value, and repeat purchases.
Prioritize initiatives based on expected impact, effort, and cost.
Develop experiments with clear responsibilities, timelines, and success criteria.
Review results and determine areas for improvement, scaling, or discontinuation.
Connect commercial goals with daily execution and manage project progress.
Manage TikTok Shop campaigns, promotions, and Seller Center.
Develop and execute livestream campaigns, formats, and activations.
Collaborate on affiliate and creator partnerships.
Plan product selection, offers, and promotions for social commerce.
Coordinate with TikTok and external partners.
Identify and test new social commerce opportunities.
Plan and coordinate campaigns, promotions, and product launches from ideation to execution.
Collaborate with marketing and content teams on product focus, communication strategies, content formats, and channel selection.
Ensure campaigns are integrated across TikTok, Instagram, livestreams, online shop, and email.
Develop timelines, clarify responsibilities, identify dependencies, and ensure timely delivery of campaign components.
Develop and execute customer retention strategies through email campaigns and targeted communication.
Implement customer segmentation and personalized offers.
Drive repeat-purchase and reactivation initiatives.
Integrate product launches, community activities, and retention campaigns.
Track relevant business and campaign KPIs.
Analyze which activities drive sales and their associated costs.
Evaluate campaign results considering margins, discounts, fees, and costs.
Manage allocated budgets and recommend resource allocation.
Communicate results and next steps clearly.
Clarify responsibilities, deadlines, and expected outcomes for team projects.
Track project progress and follow up on deliverables.
Improve team workflows and processes.
Provide clear briefs and constructive feedback to team members.
Coordinate with purchasing and operations to align campaigns with stock availability and fulfillment capacity.

Requirements

At least 2 years of relevant professional experience.
Strong analytical and commercial thinking skills.
Proven ability to take ownership of projects and explain contributions and results.
Highly organized, reliable, and proactive.
Ability to translate ideas and analysis into structured plans and execution.
Effective prioritization skills in resource-constrained environments.
Clear communication, follow-through, and teamwork abilities.
Comfort working with data, KPIs, and budgets.
Willingness to experiment, make decisions, and learn quickly.
Strong interest in consumer businesses, e-commerce, and social commerce.
Hands-on approach and enjoyment of working in a fast-moving team.
Fluent German language skills (C1 or native level).
Strong working proficiency in English.
Experience in TikTok Shop, livestreaming, affiliate marketing, CRM, performance marketing, or campaign management is a plus.
Ability to demonstrate taking recommendations through to implementation or getting things done (especially for candidates from consulting/banking backgrounds).
Previous team leadership experience is welcome but not essential.
Chinese language skills are a plus but not a requirement.
Ability to learn quickly, understand what matters, and take responsibility for outcomes.

Skills

Growth Strategy
Experimentation
Data Analysis
Performance Marketing
Campaign Management
Social Commerce
TikTok Shop Management
Livestream Campaign Management
Affiliate Marketing
Creator Collaboration
CRM
Customer Retention
KPI Tracking
Budget Management
Project Management
Cross-functional Collaboration
Commercial Thinking
Analytical Skills
Problem-Solving
Communication
Organization
Proactiveness
Adaptability
Learning Agility

Location

Berlin

Work Type

Full-time

Experience Level

Mid-level

Benefits

Central role with direct influence on company growth
Direct collaboration with founders
Work with an existing marketing and content team
Opportunity to build on an established business and active community
Office, warehouse, and content setup in Berlin
Short decision-making paths
Freedom to implement ideas
Room for experimentation
Work at the intersection of e-commerce, social media, TikTok Shop, and brand building
Responsibility for projects from idea to results
Professional development opportunities
Potential for increased leadership responsibility
International team environment
Employee discount

About the Company

MAOMAO is building an Asian food discovery platform around our online supermarket, combining e-commerce, content, community and social commerce.
We help people discover new foods, brands, trends and cultures through TikTok, Instagram, livestreams, TikTok Shop, our online shop and our own products.