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About the Role
As E-Commerce Manager, you will be responsible for the day-to-day trading, merchandising, maintenance, and ongoing optimization of the PerfectDraft website. The website is a critical part of the consumer journey and a key driver of our commercial performance. You will work closely with Commercial, Marketing, CRM, Technology, and European e-commerce teams to ensure that our product ranges, promotions, and campaigns are translated into compelling and effective online experiences. You will combine strong operational execution with consumer insight and a continuous-improvement mindset.
Responsibilities
- Own daily website trading and merchandising, executing the PerfectDraft promotional plan across the site.
- Manage product listings, promotions, and content across homepage, product listing, and product display pages.
- Ensure pricing, availability, content, and promotional messaging are accurate, consistent, and delivered on time.
- Champion a consumer-first online experience across kegs, machines, bundles, and merchandise, resolving website issues quickly.
- Drive website optimization and e-commerce improvements using customer, trading, and behavioral data to increase conversion and engagement.
- Lead testing and optimization initiatives from business case through implementation, measurement, and performance review.
- Define and report website KPIs, trends, and test results, presenting performance, insights, and priorities to senior stakeholders.
- Shape the technology and website roadmap, while sharing best practice and scalable solutions with European e-commerce teams.
- Support commercial and promotional planning, advising on online campaign execution, product ranging, promotional mechanics, bundles, and placement.
- Collaborate with CRM, Social, Brand, and Content teams to create consistent, effective cross-channel consumer journeys.
Requirements
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Genuine curiosity regarding AI and its ability to optimize our commercial, web, and consumer-centricity strategy.
- A general manager mindset, with a willingness to take ownership beyond the immediate responsibilities of the role.
- Strong stakeholder-management skills and the ability to influence cross-functional teams.
- Excellent attention to detail and a commitment to executional excellence.
- A proactive approach to identifying problems and delivering solutions.
- Previous experience in e-commerce trading, digital merchandising, and website management is advantageous but not essential.
Skills
- E-commerce trading
- Digital merchandising
- Website management
Location
- UK
Work Type
- Full-time
Experience Level
- Associate
Benefits
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- Life assurance & charitable giving
About the Company
- PerfectDraft is one of the fastest-growing businesses within AB InBev UK, delivering the ultimate at-home draught beer experience to more than 250,000 households across the UK.
- We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy.
- We believe in collaboration and candor, which results in a dynamic culture with open communication.
- We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
- Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.