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About the Role
You will independently manage the strategic purchasing and optimization of TV advertising for clients from our broad portfolio, actively contributing your media experience. You will manage TV campaigns, monitor relevant media KPIs, and derive concrete optimization measures from them. You will maintain and monitor the database, create overarching media reports, and independently evaluate the results. You will coordinate booking and coordination processes between creative agencies and TV stations – from spot delivery to placement. You will help shape processes and structures in the media sector and support the digital development of TV in close collaboration with the New TV team for YouTube and streaming. You will be the central point of contact for clients, marketers, and other stakeholders regarding media purchasing and campaign management.
Responsibilities
- Independently manage the strategic purchasing and optimization of TV advertising for clients.
- Manage TV campaigns, monitor relevant media KPIs, and derive concrete optimization measures.
- Maintain and monitor the database, create overarching media reports, and independently evaluate results.
- Coordinate booking and coordination processes between creative agencies and TV stations.
- Help shape processes and structures in the media sector and support the digital development of TV.
- Act as the central point of contact for clients, marketers, and other stakeholders regarding media purchasing and campaign management.
Requirements
- Several years of professional experience in TV purchasing or media, ideally in a media agency or with a marketer.
- Completed commercial apprenticeship or a degree and confidently apply your knowledge in media practice.
- Proficient use of Excel and a strong understanding of data processing, numbers, and media analysis.
- Structured and careful work approach, maintaining an overview even with complex campaigns.
- Interest in new tools and processes, including AI applications, contributing own ideas and actively driving optimizations in the media sector.
- Passion for advertising and the future of TV and digital video platforms.
- Clear and confident communication with clients, colleagues, and service providers, with a solution-oriented approach.
- Very good German language skills, both written and spoken.
Skills
- Media experience
- TV campaign management
- Media KPI monitoring
- Database management
- Media reporting
- Data analysis
- Excel proficiency
- Process optimization
- Digital transformation
- Communication skills
- Solution-oriented approach
Location
- Hybrid
Work Type
- Hybrid (60% office & 40% remote)
- Full-time
Experience Level
- Several years of professional experience
Education Level
- Commercial apprenticeship or degree
Benefits
- 30 days of vacation + Christmas Eve & New Year's Eve off
- Modern and central offices
- Individual training and development
- Significant creative freedom
- Structured onboarding
- Open feedback culture
- English courses
- Subsidy for Deutschlandticket
- JobRad leasing
- Company pension plan & disability insurance
- Exclusive employee discounts
- Regular parties & team events
- Gifts for anniversaries & end of probation period
- Regular employee updates