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About the Role

The Principal Solutions Architect will lead solutioning in business pursuits and account growth across enterprise commerce. This role requires understanding the entire commerce ecosystem, translating that into business value, building client trust, and creating demonstrations of effective solutions.

Responsibilities

Design end-to-end commerce solutions across Adobe Commerce, Salesforce Commerce Cloud, Shopify, HCL, and composable (MACH) solutions, spanning web, mobile apps, data, and back-office systems.
Frame solutions around commercial outcomes, cost, and return to present clear cases for change.
Serve as an outward-facing leader who runs workshops, participates in governance, and collaborates with commercial teams to identify and shape technical growth opportunities.
Build trusted relationships with senior business and technology stakeholders.
Run discovery workshops to uncover key business needs.
Produce clear architecture diagrams and solution designs covering storefront, mobile apps, commerce platform, search, content, order management, product information, payments, data, and other integrations.
Recommend the right platform and approach for each client.
Guide clients through platform choices and migrations, including the move from monolithic to composable.
Design integration patterns for connecting commerce with ERP, order management, warehouse, customer data, and analytics.
Shape mobile app strategy and architecture alongside web, store, and marketplace channels.
Build business cases, value models, and roadmaps linking technology decisions to business outcomes.
Quickly set up demo storefronts and prototypes to showcase possibilities and reduce client risk.
Own the solution story, architecture, assumptions, and effort estimates in proposals.
Ensure sold solutions can be delivered with a clean handover to delivery teams.
Stay informed about the commerce market, including cloud, AI in commerce, and agentic commerce.
Share knowledge to strengthen propositions and partner relationships.

Requirements

Extensive senior experience in enterprise commerce across retail, consumer brands, or B2B, gained in digital agencies, consultancies, or large brands.
Strong working knowledge of Adobe Commerce, Salesforce Commerce Cloud, and Shopify.
Experience with composable and MACH components such as Commerce tools, Contentful, Algolia, Akeneo, or similar.
A track record of shaping and winning significant commerce deals.
Experience running workshops, writing proposals, and presenting to senior audiences.
Understanding of how clients make money and ability to discuss value, cost, and return with senior executives.
Hands-on understanding of how commerce connects with ERP, order management, product information, customer data, and analytics.
Understanding of integration patterns for enterprise-scale commerce.
Solid understanding of mobile commerce app architecture and delivery, including native and cross-platform approaches.
Excellent diagramming, written, and verbal communication skills.
Ability to simplify complex systems into clear visuals and narratives for senior audiences.
Comfortable building demo stores, configuring platforms, or proving concepts independently.
Energetic, confident, and credible presence with clients.

Skills

Enterprise Commerce
Adobe Commerce
Salesforce Commerce Cloud
Shopify
Composable Commerce
MACH Architecture
Presales
New Business Development
Workshop Facilitation
Proposal Writing
Client Presentations
Commercial Acumen
Data Integration
ERP Integration
Mobile App Architecture
Solution Architecture
Communication Skills
Demonstration Building
Proof of Concept Development
Cloud Computing (AWS, GCP)
AI in Commerce
Agentic Commerce

Location

Remote
Hybrid

Work Type

Permanent
Hybrid

Experience Level

Principal
Senior

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
VML is known for its innovative work and ranks among the world's leading creative companies.
VML's global network spans 55+ markets.
VML is part of WPP, a trusted growth partner for the world's leading brands.
WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.
WPP Enterprise Solutions designs, builds, and operates growth systems for businesses.
WPP Enterprise Solutions leads clients in business transformation and marketing modernization.
WPP Enterprise Solutions has 12,000 experts in engineering, platforms, commerce, consulting, content transformation, CRM, and CX across 40+ markets.
WPP Enterprise Solutions works with partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify.
WPP Enterprise Solutions has been recognized as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.