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About the Role

Build the best shop in the world. The large majority of HOLY's revenue runs through our own shop, across DACH, France, the UK and Poland. It is where most people meet the brand for the first time, and where they decide whether to come back. As Head of E-Commerce, you own it end to end: the commercial agenda, conversion, the customer experience, and the team that builds it. You report to our Director, Shop, CRM & Data/AI and lead a team of four, with room to grow it as the impact justifies it.

Responsibilities

Own how the range sells on-site: which products get pushed, how they are bundled, what a bundle costs.
Decide which upsell or cross-sell appears for which basket at which point in the journey.
Shape the offer side of campaigns with Brand and Marketing, and own the commercial plan that runs year-round.
Decide what the shop experience should be, then test your way into it.
Brief and challenge design work, own the journey from discovery to post-purchase, and roll the HOLY design system out across the highest-traffic pages.
Run the pipeline that proves what works: 10+ tests a quarter, honest readouts, scale what wins and stop what doesn't.
Ship campaigns, features and content on time and error-free across DACH, FR, UK and PL.
Hold the QA and go-live line, and take the call when quality or timing is at risk.
Own the shop roadmap together with our Tech PM, plus agencies and external partners.
Own shop-side measurement: GA4 and GTM setup, consent handling, event QA.
Build the monthly shop view and the funnel deep dives yourself.
Catch a broken signal before it reaches a decision.
Know what was promised upstream and make the shop deliver on it: what the ad said, what the email offered, what the creator showed.
Align with Marketing on the top of the funnel and with Ops and CS on everything after checkout, from delivery promise to returns to loyalty surfaces.
Keep the experience consistent end to end, not only on the pages you own.
Lead, coach and grow a team of four.
Set the priorization logic and feedback standards that make good work repeatable.
Raise the team's skills in merchandising, CRO, UX and analytics, and make the case for specialists as the impact justifies it.
Build the automation that takes work off the team: translation, QA, content operations, reporting.
Get the team running it, not only yourself.

Requirements

7+ years in e-commerce, including time owning a D2C shop end-to-end.
Leadership experience (must-have): you have led a small team, hired, coached, and developed people.
Analytical self-sufficiency: you build your own reporting and run your own analysis.
A track record of running an experimentation program at meaningful traffic.
Shopify Plus depth is a strong plus: theme architecture, checkout constraints, multi-store setups across markets.
Experience running a shop across several markets is a plus.
Experience owning marketplace channels (e.g., Amazon) is a real plus, as marketplaces are expected to move into this role mid-term.
Fluent English; German is a plus.
Based in Berlin, or excited to move.

Skills

E-commerce
D2C shop ownership
Leadership
Team management
Hiring
Coaching
People development
Analytical self-sufficiency
Reporting
Analysis
Experimentation program management
Shopify Plus
Theme architecture
Checkout constraints
Multi-store setups
Marketplace channel ownership
English fluency
German language proficiency
Merchandising
CRO
UX
Analytics
Automation
Translation
QA
Content operations
Reporting
GA4
GTM
Consent handling
Event QA
NPS
Bounce rate
Time on page
Design system implementation
Tracking
Funnel analysis
Cross-functional alignment
Customer journey mapping
Commercial ownership
Conversion rate optimization
Customer experience management

Location

Berlin

Work Type

On-site
Full-time

Experience Level

7+ years in e-commerce
Leadership experience

Salary/Compensations

Competitive compensation
Company shares
Meaningful equity

Benefits

Productive working environment
Opportunities for growth
Competitive compensation
Company shares
Meaningful equity
Huge impact to shape HOLY’s internationalisation
Awesome team of ambitious, funny, down-to-earth, and authentic colleagues
Top product
Startup culture
Flat hierarchies
Fast pace
Personal development
Central office in Berlin Prenzlauerberg
Flexible working hours

About the Company

HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €180M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).

Equal Opportunity

Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at jobs@holy.com.