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About the Role

The Product Marketing Manager will lead go-to-market strategy and marketing for Connect2, HealthierHere’s B2B software platform. This role defines how Connect2 is positioned, packaged, launched, and grown, working across teams to translate product capabilities into customer value. The Product Marketing Manager will build messaging, sales enablement, demand generation, and customer marketing programs to support Connect2’s adoption and long-term sustainability, combining technology product marketing with an understanding of the target audience.

Responsibilities

Develop and maintain Connect2 positioning, value propositions, and messaging frameworks for key audiences.
Own the Connect2 go-to-market strategy, including ideal customer profile and buyer persona definition, packaging and pricing input, launch plans, and competitive positioning.
Conduct and synthesize market, competitor, and customer research to inform product and marketing decisions.
Partner with the Connect2 Customer Relations Management team on the product roadmap, release communications, and feature launches.
Translate technical capabilities into clear customer benefits.
Plan and execute integrated campaigns to generate qualified leads and move prospects through the Connect2 pipeline.
Manage Connect2 marketing operations in HubSpot, including campaigns, forms, lists, workflows, lead scoring, and lifecycle stages.
Partner with business development staff on lead handoff, pipeline stages, and feedback loops.
Track and report on funnel and campaign performance, and use results to optimize spend, messaging, and channel mix.
Create sales enablement materials, including pitch decks, one-pagers, case studies, demo scripts, FAQs, pricing sheets, and guides.
Partner with Customer Success and Customer Relationship Managers on onboarding, adoption, retention, and expansion marketing.
Develop customer stories, testimonials, and proof points that show Connect2’s impact.
Develop thought leadership, conference submissions, webinars, and speaking engagements.
Support partner and co-marketing relationships with technology, implementation, and network partners.
Represent Connect2 at conferences, convenings, and industry events.
Work from completed creative briefs and coordinate design, video, and copy needs.
Manage relevant vendors and consultants and track deliverables against approved budgets and timelines.
Contribute to the organizational editorial calendar and ensure Connect2 content stays consistent with the HealthierHere parent brand.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
5+ years of progressive experience in product marketing, B2B marketing, or go-to-market roles, preferably for a software or technology product.
Demonstrated success developing positioning and messaging and launching products or features.
Experience building and running demand generation programs and reporting on pipeline and campaign performance.
Deep and demonstrated personal commitment to advancing equity and social justice, and strong alignment with HealthierHere’s organizational values.
Demonstrated ability to engage individuals respectfully and effectively from different cultures and backgrounds.
Strong project management skills with experience coordinating cross-functional, multi-stakeholder initiatives in deadline-driven environments.

Skills

HubSpot or a comparable marketing automation platform and CRM, including email, landing pages, forms, workflows, lists, and reporting.
Digital analytics tools.
Microsoft Office (Outlook, Word, Excel, PowerPoint, and SharePoint).
AI tools for research, drafting, and workflow efficiency.
Excellent writing, editing, and storytelling skills.
Ability to explain technical products in plain language.
Strong analytical and research skills, including customer interviews and competitive analysis.
Excellent verbal and interpersonal communication skills.
Adept at building relationships with product, sales, customer, and partner teams.
Highly organized, with the ability to manage multiple priorities in a fast-paced, changing environment.
Experience marketing SaaS or health and social care technology to institutional buyers.
Familiarity with community information and referral, social care networks, or social determinants of health.
Experience with pricing and packaging, sales enablement, or account-based marketing.
Familiarity with King County, its populations, and its social, clinical, and tribal service landscape.

Location

Seattle, WA

Work Type

Full Time
Hybrid work environment

Experience Level

5+ years of progressive experience in product marketing, B2B marketing, or go-to-market roles

Education Level

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

Salary/Compensations

$110000.00 - $120000.00Salary/year

Benefits

100% employer-paid premiums for select medical, dental, and vision plans
403(b) retirement plan with up to a 6% employer match
Generous paid time off, sick leave, mental health days, and up to 13 paid holidays
Short- and long-term disability and life insurance
Healthcare and dependent care Flexible Spending Accounts
Annual wellness benefit
Professional development allowance

About the Company

HealthierHere is a nonprofit collaborative working across sectors to advance health equity and improve the health and well-being of people in King County.
Our work brings together community, health care, behavioral health, social service, Tribal, and government partners to strengthen systems and create more equitable approaches to care.
We’re looking for people who are energized by meaningful work, collaboration, and the opportunity to help build and improve systems that make a difference in our communities.