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About the Role
The Marketing and Communications Manager leads marketing and communications for HealthierHere’s programs and services, stewarding the overall HealthierHere parent brand. This position builds awareness, credibility, and demand for HealthierHere’s services among its partners and ensures authentic representation of community voices. The role involves strategic messaging, campaign leadership, and hands-on content development, translating consultative services into clear value propositions.
Responsibilities
- Develop and implement integrated marketing and communications strategies, including audience segmentation, positioning, service packaging, launch plans, and campaign calendars.
- Define value propositions, messaging frameworks, and proof points for each service and audience.
- Develop outreach and business development enablement materials.
- Plan and execute demand generation and relationship marketing programs.
- Monitor, evaluate, and report on KPIs to optimize strategy.
- Serve as the strategic steward of the HealthierHere parent brand, including brand voice, messaging architecture, and program relationships.
- Develop and maintain organizational messaging, boilerplate, and talking points.
- Guide brand architecture decisions as the brand evolves.
- Lead flagship organizational storytelling and content, including annual reporting, impact stories, and executive communications.
- Collaborate to identify, develop, and share compelling stories showcasing HealthierHere’s impact.
- Write, edit, and lead production of high-quality content for various platforms.
- Collaborate on the creation of social media and campaign assets.
- Implement thought leadership and speaking engagement strategy.
- Coordinate content publication through the organizational editorial calendar.
- Build and maintain communications and marketing relationships with partners and prospective clients.
- Ensure marketing and communications reflect co-creation principles by engaging community voices and partners.
- Support partner communications capacity building and co-creation efforts.
- Work from completed creative briefs and coordinate design, video, and copy needs.
- Manage relevant vendors and consultants, including scopes of work, timelines, and budgets.
- Provide communications support for virtual and in-person events.
Requirements
- Bachelor’s degree in Marketing, Communications, Brand Management, Journalism, Public Relations, or a related field, or equivalent professional experience.
- 6+ years of progressive experience developing and executing communications and marketing plans, including experience marketing services or solutions to organizational buyers.
- Deep and demonstrated personal commitment to advancing equity and social justice, and strong alignment with HealthierHere’s organizational values.
- Demonstrated ability to engage individuals respectfully and effectively from different cultures and backgrounds.
- Proven editorial and content strategy expertise with a portfolio demonstrating successful brand management and campaign execution.
- Experience managing vendors and contracts, such as for communications, media relations, videographers, content creators, and web agencies.
- Strong project management skills with experience coordinating complex, multi-stakeholder initiatives in deadline-driven environments.
- Strong proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint, and SharePoint).
- Hands-on experience with HubSpot or a comparable marketing automation platform and CRM, and with digital analytics tools.
- Experience with content management systems and project management tools.
- Experience using AI tools responsibly for drafting, research, and workflow efficiency.
Skills
- Excellent writing, editing, and storytelling skills.
- Strong verbal and interpersonal communication skills.
- Strategic thinking.
- Ability to translate organizational strategy into practical marketing plans.
- Ability to operate effectively and collaboratively in a fast-paced, changing environment.
- HubSpot Marketing Hub Enterprise or HubSpot certifications.
Location
- Seattle, WA
Work Type
- Full Time
- Hybrid work environment
Experience Level
- 6+ years of progressive experience
Education Level
- Bachelor’s degree in Marketing, Communications, Brand Management, Journalism, Public Relations, or a related field, or equivalent professional experience.
Salary/Compensations
- $110000.00 - $120000.00Salary/year
Benefits
- 100% employer-paid premiums for select medical, dental, and vision plans
- 403(b) retirement plan with up to a 6% employer match
- Generous paid time off, sick leave, mental health days, and up to 13 paid holidays
- Short- and long-term disability and life insurance
- Healthcare and dependent care Flexible Spending Accounts
- Annual wellness benefit
- Professional development allowance
About the Company
- HealthierHere is a nonprofit collaborative working across sectors to advance health equity and improve the health and well-being of people in King County.
- Our work brings together community, health care, behavioral health, social service, Tribal, and government partners to strengthen systems and create more equitable approaches to care.
- We’re looking for people who are energized by meaningful work, collaboration, and the opportunity to help build and improve systems that make a difference in our communities.