Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Director role.

Rezi rewrites your resume against Viridian Staffing's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Director posting at Viridian Staffing — free, in seconds.

About the Role

Viridian Staffing's Client is seeking a hands-on Marketing Director to bridge the gap between marketing and channel sales for a fast-moving CBD/Cannabis company. This role involves developing and executing brand strategy, creating multi-channel sales programs, and driving brand awareness.

Responsibilities

Own brand strategy, positioning, and voice; maintain compliant visual/voice guidelines across all channels.
Build and run integrated campaigns across email/SMS, web, local SEO, social, field events, PR, and retailer co-marketing; create sell-in/sell-through toolkits for channel partners.
Partner tightly with Sales/Channel leadership on promotions, pricing, assortment, and launch calendars to deliver revenue and margin targets.
Lead trade/channel marketing for smoke shop, convenience, and gas: line reviews, promos, POP/POS, retail staff education, and demo/activation programs.
Oversee e-commerce/retail growth levers (menu optimization, merchandising, retention/loyalty/LTV).
Stand up performance analytics and instrumentation (CAC, ROAS, LTV, attribution); deliver executive-ready reporting and iterate based on insights.
Manage agencies and vendors, negotiate contracts, and evaluate ROI.
Ensure all initiatives meet marketing rules and platform policies; implement SOPs.
Build, mentor, and scale a small marketing team as growth demands.

Requirements

Bachelor’s degree (Business, Marketing, or related) preferred.
3+ years branding/marketing experience and 1+ year in trade/channel/retail marketing within Cannabis/Hemp.
Demonstrated success driving growth in CBD/Hemp or similar categories through strategic, compliant campaigns.
Deep familiarity with distribution and smoke shop/convenience/gas retail dynamics and buyer decision processes.
Strong cross-functional influence, relationship-building, and executive communication skills.
Hands-on with modern martech (CRM, ESP/SMS, analytics, CMS/e-commerce, attribution); comfortable owning metrics and budgets.
Ability to travel as needed; reliable vehicle and/or proximity to a major airport (especially if outside Miami or Raleigh–Durham).

Skills

Brand strategy
Positioning
Voice
Visual guidelines
Integrated campaigns
Email marketing
SMS marketing
Web marketing
Local SEO
Social media marketing
Field events
Public relations
Retailer co-marketing
Trade marketing
Channel marketing
Sales programs
Brand awareness
Account-based marketing (ABM)
Reporting
Analytics
In-store planning
Merchandising
E-commerce
Performance analytics
Martech
CRM
ESP/SMS
CMS
Attribution

Location

Miami, Florida
Greater Raleigh–Durham, North Carolina
Remote

Work Type

Full-time
Remote

Experience Level

3+ years branding/marketing experience
1+ year in trade/channel/retail marketing

Education Level

Bachelor’s degree (Business, Marketing, or related) preferred

About the Company

Founded in 2013, Viridian Staffing is the premier Talent Acquisition & Talent Management firm solely dedicated to organizations in and supporting the commercial, medical, and industrial cannabis/hemp industry.

Equal Opportunity

Viridian Enterprises LLC is an Equal Opportunity Employer. Viridian does not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, physical or mental disability, Marital status, genetic information, or any other status protected under federal, state, or local law.
If you need assistance or an accommodation due to a disability, you may contact us at recruiting at viridianstaffing.com.