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About the Role
Meta is seeking a Communications Manager to shape and communicate its story in Australia, focusing on Reality Labs products, AI, and business communications. This role requires a versatile communicator adept at consumer product launches, social media campaigns, and handling sensitive policy and regulatory issues. The position involves developing proactive programs, translating complex technology for local audiences, and collaborating with global and cross-functional teams. The role reports to the Communications Director, Australia, Japan and Korea, and is part of the APAC Communications team.
Responsibilities
- Own the Australian communications strategy for Reality Labs and wearables, leading consumer hardware launch moments, product storytelling, and media experiences.
- Anticipate and manage policy, privacy, and safety questions for wearables and AI devices in partnership with Policy, Legal, and global product comms.
- Build credibility for the category with tech, consumer, and lifestyle media, creators, and reviewers; develop spokesperson readiness and position for emerging issues.
- Lead local communications for Meta AI and AI product moments, making complex AI topics understandable, credible, and relevant for Australian audiences.
- Partner with Policy on AI regulation, transparency, and responsible-AI narratives as the Australian framework evolves.
- Work with creators and a range of media, from consumer to national political correspondents, to tell Meta's story.
- Serve as the communications partner to the Global Business Group in Australia, building narratives around Meta's value to advertisers, SMBs, and the local creator and commerce economy.
- Develop data- and research-led business storytelling, client-facing moments, executive visibility, and client case studies.
- Support ad business and platform announcements end-to-end, from positioning through to measurement.
- Partner with Policy, Legal, and global comms on Australia's active regulatory agenda, developing communications strategies that support Meta's positioning.
- Lead rapid response on complex issues and reputational incidents, including triaging, cross-functional coordination, and advising on posture.
- Maintain issues playbooks, scenario plans, and reactive materials.
- Serve as a primary point of contact for Australian media in the designated areas, building trust-based relationships with tier-1 journalists, editors, and publishers.
- Act as an on-the-record and background spokesperson, and prepare/coach Meta leaders and subject-matter experts for media engagements.
- Proactively shape narratives through pitching, exclusives, briefings, op-eds, thought leadership, and media events.
- Maintain positive working relationships with Australian agency partners, setting scopes, priorities, and success measures.
- Direct agency and vendor resources, briefing clearly, delegating, quality-controlling work, and escalating issues.
- Manage budgets and retainers, making strategic decisions on agency support.
- Leverage monitoring, research, and creative vendors, including media monitoring and measurement partners.
- Design social-first communications, utilizing Meta's owned channels as a primary storytelling platform.
- Build creator and community partnerships to authentically convey Meta's narrative to local audiences.
- Stay ahead of platform trends and cultural moments to inform channel strategy.
- Champion a metrics-driven approach, using coverage, narrative share, and sentiment data to inform strategy and demonstrate impact.
- Actively use and experiment with AI tools to improve content production, media monitoring, research, and reporting, sharing learnings with the regional team.
Requirements
- 12+ years of experience in communications spanning technology, policy, and business, with a track record of leading strategy independently.
- Demonstrated experience across both consumer/product communications and policy or public-affairs communications.
- Expertise in social media and creator strategy, using owned channels as a core communications tool.
- Outstanding media relations skills, with deep, well-established relationships across Australian tech, business, consumer, and policy media, and a proven record of securing and shaping high-profile coverage.
- Experience acting as a spokesperson and preparing senior leaders for media engagements, including on contentious or highly scrutinized topics.
- Strong press-office instincts: fast, accurate reactive judgment under deadline pressure.
- Proven experience managing PR agencies and vendor partners — scoping, briefing, budget ownership, and driving high-quality output through others.
- Experience advising senior leaders and managing complex, sensitive, or high-scrutiny issues.
- Proven track record of building and running communications programs end-to-end with measurable business outcomes.
- Experience communicating complex topics clearly in writing and verbally to diverse stakeholders, with demonstrated ability to exercise sound judgment in time-sensitive situations.
- Ability to prioritize competing workstreams based on impact, deadlines, and stakeholder needs in a dynamic environment.
Skills
- Technology Communications
- Policy Communications
- Business Communications
- Consumer Product Communications
- Public Affairs
- Social Media Strategy
- Creator Strategy
- Media Relations
- Spokesperson Training
- Rapid Response Communications
- Issues Management
- Agency Management
- Budget Management
- Data-driven Storytelling
- AI Tools Utilization
Location
- Australia
Work Type
- Full-time
Experience Level
- 12+ years
About the Company
- Meta is a company focused on building social technologies that help people connect, find communities and grow businesses.