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About the Role

This position sits within the Regional Field Marketing organization and serves as a key member of the Japan extended leadership team. The role is responsible for developing, managing, and implementing strategic marketing plans aligned to Japan's business plans. This includes marketing strategies and go-to-market tactics for Illumina’s on-market product portfolio, and new product introductions, to reach target customer segments. The position provides Marketing expertise, thought partnership, and support to the Japan commercial team and Channel Partners to facilitate and enable Marketing programs to achieve the sub-regional revenue goals. The role will be leveraging sub-regional market insights, product portfolio knowledge, and competitive intelligence to develop detailed Marketing plans targeting customer segments to drive demand and pipeline health. This will involve coordinating tactical flight plan execution using shared Programs, Events, Tradeshows and Digital resources within the Regional Field Marketing Team.

Responsibilities

Formulate the marketing plan to support Illumina’s commercial goals in sub-region.
Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.
Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
Ensure alignment of activities and product/segment strategies internally, as well as clear metrics associated with delivery and effectiveness of these activities.
Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing for deployment.
Assess customer pipeline Marketing key performance indicators (KPIs) in sub-region by stage.
Aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (# new customers, # marketing qualified leads, Opportunities, etc.).
Build target customer engagement plan in sub-region for current customer and new customers together with GM, Sales, Sales Specialists, Strategic Growth, and Global teams.
Report on Customer pipeline health KPIs regularly with GMs, Sales, Sales Specialists, Strategic Growth team.
Adjust Customer engagement plan to meet targets for the sub-regional business plan.
Coordinate with Regional and Global teams to monitor customer pipeline KPIs and adjust plans to maximize pipeline health and return on marketing investments.
Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing.

Requirements

Bachelor’s degree in Life Sciences, Marketing, or related field required.
Advanced degree (MS, PhD) preferred.
MBA is a plus.
Minimum of 8 years of marketing experience in life sciences, genomics, or healthcare sectors.
Proven track record of successfully driving the genomics market in Japan.
1-3+ years of people management or team/project leadership.
Proven success in strategic marketing, product launches, and demand generation.
Experience working within highly matrixed, global organizations.
Familiarity with genetic technologies and their clinical or research applications.
Background in business strategy, product management, consulting, or commercial roles a plus.
Written and spoken Japanese language proficiency.
Excellent command of English language.
Excellent written and verbal communication, with strong storytelling ability.
Strategic thinker with a data-driven, customer-first mindset.
Ability to influence and build relationships across complex teams and a variety of levels.
Strong organizational and project management skill.
Ability to set goals, develop plans, and lead initiatives independently to drive growth.
Willingness to travel up to 25%.

Skills

Marketing expertise
Strategic marketing
Go-to-market strategies
Product portfolio knowledge
Competitive intelligence
Marketing plans
Customer segmentation
Demand generation
Pipeline health
Marketing programs
Events
Tradeshows
Digital resources
Key performance indicators (KPIs)
Business strategy
Product management
Consulting
Commercial roles
Storytelling
Strategic thinking
Data-driven mindset
Customer-first mindset
Influencing
Relationship building
Organizational skills
Project management
Goal setting
Independent leadership

Location

Japan

Work Type

Full-time

Experience Level

8+ years of marketing experience
1-3+ years of people management or team/project leadership

Education Level

Bachelor's degree in Life Sciences, Marketing, or related field
Advanced degree (MS, PhD) preferred
MBA is a plus

About the Company

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world.
Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.
Working at Illumina means being part of something bigger than yourself.
Every person, in every role, has the opportunity to make a difference.
Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.
We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission.
Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics.
We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race.
We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility.

Equal Opportunity

We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
Illumina conducts background checks on applicants for whom a conditional offer of employment has been made.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws.
Background check results may potentially result in the withdrawal of a conditional offer of employment.
The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws.
Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process.
If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com.
To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants.
This role is not eligible for visa sponsorship.