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About the Role

As a Senior Brand Strategist, you will guide a team serving as the Brand Strategy subject matter expert across a spectrum of mid- to large-scale projects, with little to no oversight. You'll have a key role in developing strong client relationships and acting as a trusted advisor in the implementation of strategic brand plans. You will bring highly polished, insight-driven, and transformative brand solutions to life. While not directly managing people, you'll be a guide to the team, building camaraderie and creating safe spaces for creative exploration.

Responsibilities

Design and manage qualitative and quantitative research analysis of market trends, consumer behavior, and competitor strategies to identify opportunities and insights for brand development.
Own the creation of compelling value propositions and messaging that differentiate a brand in the marketplace and resonates with the target audience.
Develop brand and communications plans, including goals, objectives, and integrated marketing strategies that align with the overall business goals.
Oversee the synthesis and presentation of complex ideas and problems into final presentations that consistently win over clients and grow business.
Demonstrate proven expertise in writing compelling briefs and creative concepts and stories to guide creative campaigns.
Influence and collaborate with design, UX, CX, data, technology, and content disciplines, ensuring alignment for client work that exceeds expectations.

Requirements

Minimum of 5 years of experience in a consultancy or agency setting developing strategies for brand identity, expression, brand architecture, or marketing communications.
Bachelor's degree in marketing, communications, or a field that requires strong communication and problem-solving.
Solid foundation in core marketing concepts: branding, positioning, market segmentation, consumer behavior, brand architecture, and communications planning.
Advanced strategic thinking, including the ability to formulate nuanced strategies that address complex market dynamics.
Deep understanding of research methodologies and metrics, translating insights into actionable recommendations.
A passion for creativity, writing, and a desire to push boundaries in brand storytelling.
Exceptional written, verbal, and presentation skills.
Ability to articulate complex ideas clearly and persuasively.
Excellent at building consensus, navigating conflicting ideas, and persuading stakeholders across various levels of the organization.
Advanced skills with marketing technology tools including common social media management, SEO, CMS, and generative AI tools.

Skills

Brand Strategy
Segmentation
Targeting
Positioning
Concepting
Brand Identity
Brand Architecture
User Research
Market Research
Qualitative Research
Quantitative Research
Consumer Behavior Analysis
Competitor Strategy Analysis
Value Proposition Development
Messaging Development
Strategic Planning
Communications Planning
Integrated Marketing Strategy
Workshop Facilitation
Presentation Skills
Brief Development
Creative Concepting
Storytelling
Cross-functional Collaboration
Business Insight
Action-Oriented
Effective Communication
Manages Ambiguity
Cultivates Innovation
Drives Results
Collaborates
Adaptability
Marketing Technology Tools
Social Media Management
SEO
CMS
Generative AI Tools

Location

Austin, TX
Remote (U.S.)

Work Type

Permanent
Fully Remote

Experience Level

Senior

Education Level

Bachelor's degree in marketing, communications, or a related field

Salary/Compensations

$84,800.00 - $127,200.00/yr

Benefits

Medical
Dental
Vision
401(k)/Roth
Insurance (Basic/Supplemental Life & AD&D)
Short and long-term disability
Health & Dependent Care Spending Accounts (HSA & DCFSA)
Transportation benefits
Employee Assistance Program
Tuition Assistance
Time Off/Leave (PTO, Paid Family Leave)

About the Company

One North is a digital experience agency that combines curiosity, scale, and agility to shape the future.
As part of TEKsystems, a leading provider of business and technology services, we offer boutique solutions to solve complex problems.
Our multidisciplinary teams of strategists, designers, and technologists excel in research and discovery, experience strategy, design, experience management, and technology implementation.
Whether clients are establishing a vision for an experience or optimizing an existing one, we help businesses understand their audiences, design experiences, maximize technology, and bring their digital ideas to life.
The worlds most successful companies rely on us to forge the future through electrifying work that sparks innovation and drives results.
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity.
We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia.
As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.
That's the power of true partnership.
TEKsystems is an Allegis Group company.
We're a leading provider of business and technology services.
We accelerate business transformation for our customers.
Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions.
We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed.
We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology.
We're building tomorrow by delivering business outcomes and making positive impacts in our global communities.
TEKsystems and TEKsystems Global Services are Allegis Group companies.
Learn more at TEKsystems.com.

Equal Opportunity

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.