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About the Role
Benefit Cosmetics is seeking a strategic and connected PR Manager to lead Benefit Canada’s PR, media and influencer strategy. This role will develop and execute innovative, on-brand initiatives to strengthen brand desirability, generate high-quality earned media and creator coverage, and drive incremental brand awareness.
Responsibilities
- Lead the Canadian PR, media and influencer strategy and calendar in partnership with the Marketing Director.
- Translate global brand DNA and business priorities into impactful local action plans.
- Partner with U.S. and Global teams to localize and execute key programs, strengthen brand loyalty and measure performance.
- Lead PR planning and execution for product launches, brand storytelling and cultural moments.
- Support Benefit’s Bold is Beautiful program and charity partners.
- Develop and oversee press releases, media materials, key messages and marketing copy.
- Monitor beauty, cultural and social media trends, competitor activity and emerging talent.
- Leverage and expand network of Canadian beauty editors, influencers, creators, agents and talent managers.
- Proactively pitch compelling brand and product stories across print, digital and social media channels.
- Lead influencer and creator relations from identification and outreach through briefing, gifting, content development, partnership negotiation and ongoing relationship management.
- Oversee product seeding and PR mailers.
- Conceptualize and execute press and influencer events, desk sides, brand experiences and launch moments.
- Manage editorial tracking and media-monitoring services, evaluate earned media and creator performance.
- Manager PR budgets, monthly P&L statements & paid partnerships.
- Oversee PR product & TOA forecasting, ordering & inventory while negotiating costs.
Requirements
- 5+ years of public relations experience (background in beauty is an asset).
- Excellent written, verbal & presentation skills, able to influence.
- Established relationships with Canadian beauty editors, journalists, influencers, creators, talent managers and agencies.
- Proven ability to translate relationships into meaningful earned coverage and brand advocacy.
- Organized multi-tasker with proven track record of achieving results, driving projects & problem solving efficiently.
- Proficient in Microsoft Suite.
- Strong analytical skills to measure coverage, engagement, reach and overall campaign performance.
- Agency experience is an asset.
- Ability to travel as required.
Skills
- Public Relations
- Media Relations
- Influencer Relations
- Content Development
- Brand Storytelling
- Event Planning
- Budget Management
- Analytical Skills
- Microsoft Suite Proficiency
Location
- Toronto
Work Type
- 12-month contract
- Hybrid (two days in office per week)
Experience Level
- 5+ years
Salary/Compensations
- $70,000 - $80,000
Benefits
- 3 Weeks paid vacation
- Semiannual gratis
- 2 paid mental health breaks per year
- Summer Fridays
About the Company
- Benefit Cosmetics is a global beauty brand in more than 60 countries, known for iconic products and a joyful approach to beauty. As part of the LVMH Group, they combine prestige power with an indie spirit.
- Their mission is to make beauty radically feel good and empower individuals to look and feel their best.
Equal Opportunity
- Benefit Cosmetics Canada celebrates the beauty in diversity of people and works to champion equitable opportunities to cultivate inclusivity at all levels of the organization.
- They celebrate diversity and welcome all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity, age, marital status, disability, or any other protected status.
- They are dedicated to accommodating candidates with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
- If accommodation is required during the application, interview, or employment process, candidates should notify the company.