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About the Role

Awin's Unlock the Clock (UTC) programme aims to build the evidence base and infrastructure for advanced measurement beyond last click, utilizing deterministic, CDN/edge-level signals and publisher data connections to demonstrate full-funnel and AI-discovery influence. This role is crucial for acquiring and retaining publishers to scale this dataset. The Senior Partnerships Manager, Media & Data will lead the end-to-end pursuit of medium-to-large global media publications and publisher groups, establishing commercial value exchanges to position Awin as a leading partner. The initial focus is on securing flagship, tier-one lighthouse partnerships to validate the model and set market standards. This is a new, dedicated role focused solely on spearheading these strategic relationships.

Responsibilities

Land flagship media partnerships by building and owning a global target list of medium-to-large media publications and publisher groups.
Own the full pursuit cycle for targets, including identification, qualification, pitching, negotiation, closing, and handover to onboarding, leading senior-level conversations.
Deliver a defined number of tier-one lighthouse partnerships in year one, ensuring signed tracking addendums, technical onboarding, and verifiable event recording.
Convert wins into reference cases, including case studies and joint narratives, to shorten future sales cycles.
Build and continuously refine the publisher value proposition, articulating commercial, editorial, and strategic benefits of sharing data signals.
Construct and negotiate the value exchange, including new revenue streams, advertiser demand, insights, and commercial terms.
Collaborate with Product and Marketing to translate AI-visibility and full-funnel capabilities into publisher-facing propositions and collateral.
Assist partners in developing their own value propositions to offer advertisers.
Equip partners to sell their propositions through joint collateral, benchmarks, and training.
Provide feedback on publisher objections, commercial expectations, and market intelligence to inform the project roadmap.
Own the technical and contractual path to live integrations, managing discussions on CDN/edge worker deployment, tag and consent implications, data scope, and page performance.
Manage the commercial and legal process, including tracking addendums, data-sharing terms, and privacy positions, working towards repeatable agreements.
Hold partners accountable for going live and maintaining live status, tracking conversion from signed agreements to verified events.
Operate globally across UK, EU, and US, coordinating with local Awin market and Publisher Development teams.
Act as the single point of accountability and internal voice for media partner acquisition within the project, representing the workstream in forums and reporting to SteerCo level.
Partner with advertiser-facing teams to ensure publisher supply and advertiser demand are sequenced effectively.
Represent Awin externally at industry events, conferences, and partner forums to promote the Unlock the Clock programme and Awin’s measurement strategy.
Build the playbook by documenting successful strategies for future scaling and team development.

Requirements

7+ years in commercial, partnership, or account leadership roles, with significant experience on the publisher or media owner side.
Established personal network of senior contacts across the media and publishing world.
Experience representing an organization publicly, including speaking at industry events, panels, or partner forums.
Demonstrable track record of senior-level relationships within premium publishers or media groups.
Experience negotiating and closing commercial agreements with or on behalf of publishers.
Working knowledge of the affiliate and performance ecosystem and how publishers monetize content.
Experience selling or launching new products, models, or propositions without an established category.
Comfortable navigating multi-stakeholder deals involving commercial, editorial, legal, privacy, and technical teams.
International exposure across at least two of UK, US, and DACH/EMEA markets.
Commercially creative, capable of constructing value exchanges without a predefined price list.
Strong relationship-building skills with genuine credibility at a senior level.
Strong negotiation skills, comfortable with ambiguity and long sales cycles.
Excellent storytelling ability, translating technical capabilities into publisher-relevant revenue narratives.
Confident and credible public speaker, comfortable presenting Awin’s strategy.
Self-starting, resilient, and comfortable in a build role.
Collaborative with a low ego, comfortable engaging engineering, legal, product, and local market teams.
Analytically confident, fluent in performance data, and able to interrogate reporting.
Strategic mindset paired with a bias for action and closing deals.
Technically literate, capable of holding credible conversations about tracking, CDNs, page performance, and data flows.
Confident with analytics and reporting platforms.
Comfortable working with privacy and consent concepts, including GDPR.
Fluent English is essential.
Willingness to travel to relevant markets as required.

Skills

Partnership management
Media sales
Publisher relations
Commercial negotiation
Data analysis
Public speaking
Relationship building
Strategic thinking
Technical literacy
Analytics platforms
Privacy and consent concepts
Affiliate marketing
Performance marketing
Content monetization
Cross-functional collaboration
International business development

Location

Work Type

Hybrid
Remote

Experience Level

Senior
7+ years

Benefits

Four-day Flexi-Week at full pay
Full annual holiday allowance
Hybrid working model
Monthly allowance for running costs
Remote working furniture package
Comprehensive health benefits
Global health and wellbeing initiatives
Learning and development via Awin Academy
Peer-to-peer recognition programmes

About the Company

Established in 2000, Awin is a company with a dynamic, social, and inclusive culture.
Awin has adapted and nurtured its culture in a virtual environment through its virtual ‘Life @ Awin’ hub.
Diversity & Inclusion are paramount, with a commitment to hiring diverse team members and championing uniqueness and authenticity.
Awin is part of the Axel Springer group.

Equal Opportunity

We welcome all backgrounds, identities, and experiences.
If you need support at any point in the application or interview process, please let us know.