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About the Role
As the Director of Measurement Science within WPP Media Solutions, you will define how outcome-based media programs are measured, optimized, and scaled. You will lead campaign measurement planning, incrementality and A/B testing, test-and-learn programs, and measurement partner evaluation. This role is crucial in shaping measurement for a commercial model built around business outcomes, proving incremental impact, personalizing performance insights, and predicting future results.
Responsibilities
- Lead measurement strategy for outcome-based media programs, connecting campaign execution to business outcomes and commercial decisions.
- Design campaign measurement plans, incrementality studies, A/B tests, and test-and-learn programs that establish the true impact of media.
- Analyze data and logs from demand-side platforms, including The Trade Desk and Display & Video 360, to diagnose performance drivers and measurement implications.
- Translate programmatic execution, bidding approaches, ad operations, audience decisions, and pacing into clear measurement insights and optimization recommendations.
- Partner with trading, planning, investment, and strategy teams to guide optimization, pricing, forecasting, and campaign decisions.
- Evaluate measurement partners, methodologies, and platforms for analytical rigor, scalability, business value, and operational fit.
- Oversee the development of measurement frameworks that support incrementality, personalization, forecasting, and outcome-based decision-making.
- Lead and develop a team of three to four Associate Directors and Analysts through coaching, feedback, training, and clear delivery standards.
- Build the team's programmatic measurement capability by educating junior colleagues, sharing practical knowledge, and answering stakeholder questions with clarity.
- Establish a forward-looking point of view on the evolution of measurement, including artificial intelligence, clean-room-based data collaboration, and scalable cross-platform approaches.
Requirements
- 7+ years of experience in marketing, media, programmatic, or client analytics, with substantial and current programmatic media exposure.
- Direct experience analyzing demand-side platform data and logs, particularly from The Trade Desk and Display & Video 360.
- Hands-on experience designing and applying incrementality testing, A/B testing, campaign measurement, and test-and-learn methodologies.
- Ability to explain how programmatic campaign setup and execution affect measurement results, performance drivers, and business outcomes.
- Experience evaluating measurement partners and translating methodological strengths, limitations, and findings into practical recommendations.
- Strong understanding of marketing measurement approaches, including marketing mix modeling, multi-touch attribution, forecasting, and causal measurement.
- People management experience with the ability to coach and develop Associate Directors, Analysts, and other junior team members.
- Strong SQL skills for querying, filtering, joining, and validating analytics data, without requiring a data engineering focus.
- Experience using Tableau or Power BI to create executive-facing visualizations, reporting, and presentations.
- Familiarity with Python, ad-tech platforms, campaign management systems, clean-room-based data collaboration, or measurement environments such as Amazon Marketing Cloud, Ads Data Hub, or InfoSum is preferred.
Skills
- Programmatic Media
- Incrementality Testing
- A/B Testing
- Campaign Measurement
- Test-and-Learn Methodologies
- Demand-Side Platform Data Analysis
- The Trade Desk
- Display & Video 360
- SQL
- Tableau
- Power BI
- Python
- Ad-tech Platforms
- Campaign Management Systems
- Clean-room-based Data Collaboration
- Amazon Marketing Cloud
- Ads Data Hub
- InfoSum
- Marketing Mix Modeling
- Multi-Touch Attribution
- Forecasting
- Causal Measurement
Location
- US
Work Type
- Hybrid
Experience Level
- 7+ years of experience
- People management experience
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media's platform, WPP Open, is powered by Open Intelligence, providing clients with visibility into their media investment.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- WPP Media is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to legally protected characteristics under applicable federal, state, or local law.