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About the Role

This senior-level position leads audience growth, marketing, and design strategies to ensure consistent and engaging communications across all platforms. The role manages a team responsible for marketing metrics, website management, multimedia production, design, and social media strategies.

Responsibilities

Define and implement a comprehensive audience engagement strategy to reach and grow audiences in alignment with Communications’ content and dissemination goals.
Oversee all aspects of digital marketing, including social media, paid search, SEO, Google Analytics (GA4), newsletters, paid advertising, design, and multimedia, with a focus on measurable audience engagement and growth.
Own the performance and user experience of Carnegie.org, including website maintenance and relationships with external vendors and agencies.
Supervise the Web, Platform, and Analytics Manager to evaluate metrics, analytics, historical data, and performance trends; refine reporting to establish benchmarks, goals, and learnings; support data-driven decisions; and establish a regular reporting schedule for the team.
Supervise the Designer, Multimedia and Visual Communication to ensure a consistent visual brand identity across multimedia, digital, and print deliverables.
Supervise the design production, printing, and mailing of the Carnegie Reporter and other print materials.
Supervise the Senior Social Media Strategy Lead in developing and executing engagement strategies for organic and paid social media, ensuring alignment with visual, editorial, and content goals.
Manage multiple initiatives simultaneously, ensuring projects stay on time, on budget, and aligned with priorities; develop the annual budget; review contracts; track deliverables for quality and timeliness; and approve invoices.
Continuously evaluate workflows, processes, and technologies, including AI, to improve efficiency, effectiveness, and organizational impact.
Encourage a culture of high standards, accountability, and intellectual ownership. Manage and mentor the team to inspire growth, innovation, strong results, and continuous improvement.

Requirements

Demonstrated success in developing audience engagement strategies for issue-driven subjects and campaigns using a range of content types, with experience working with nonprofit organizations.
Proven results in audience engagement and growth, visual brand development and management, and integrated marketing initiatives.
Strong understanding and experience with digital marketing techniques, including SEO, AEO (Answer Engine Optimization), SEM, email marketing, paid media, audience targeting, analytics, and performance measurement.
Experience with audience targeting and tagging, including tools such as Google Tag Manager, and their implementation, reporting, and measurement.
Exceptional writing and communications skills, consistent follow-through, and the ability to work in a fast-paced, dynamic environment.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress CMS, HTML, Google Analytics (GA4), Google Ads, Meta advertising tools, Hootsuite, and email marketing software (Mailchimp or similar).
Strong understanding of how to use AI tools such as Claude and ChatGPT, along with experience with AI-driven marketing tools and workflow automation platforms.
A desire to keep pace with emerging industry trends, technologies, and topics.

Skills

Digital marketing
Audience engagement
Marketing strategy
Design
Social media strategy
Marketing metrics
Analytics
Website development
Website management
Multimedia production
SEO
Google Analytics (GA4)
Google Tag Manager
Adobe Creative Suite
WordPress CMS
HTML
Google Ads
Meta advertising tools
Hootsuite
Email marketing software
AI tools
Claude
ChatGPT
AI-driven marketing tools
Workflow automation platforms

Location

New York

Work Type

Full-time

Experience Level

Senior-level
10+ years of experience in digital marketing
Solid people leadership experience

Education Level

Bachelor’s degree in marketing, communications, or a related field preferred.

Salary/Compensations

$180,000-$190,000/annual

Benefits

Employer-paid health insurance, including medical, dental, life, and short-term disability
Substantial contribution to a retirement plan account
Robust wellness program
Generous paid time off program
Corporate discounts

About the Company

The Andrew Carnegie Foundation, originally established as Carnegie Corporation of New York, was founded in 1911 by Andrew Carnegie.
Our funding supports the issues that Carnegie considered most important: education, democracy, and peace.
Our grantmaking is grounded in Andrew Carnegie’s vision to do “real and permanent good in the world.”

Equal Opportunity

The Andrew Carnegie Foundation is an equal opportunity employer committed to complying with all federal, state and local equal employment opportunity (“EEOC”) laws.
The Andrew Carnegie Foundation strictly prohibits discrimination against any employee or applicant for employment because of the individual’s race, creed, color, sex, religion, national origin, age, sexual orientation, height and weight, disability, and any other characteristic protected by law.
The Foundation abides by all applicable rules and regulations in its recruiting and employment practices including the Americans with Disabilities Act (ADA) and state disability laws.