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About the Role

The Vice President of Theme Park Marketing is a strategic leader responsible for driving attendance, revenue, and brand loyalty for a theme park. This role requires a blend of creativity, analytical thinking, and business acumen to develop and execute marketing campaigns that capture the imagination of potential guests and keep the park at the forefront of the industry.

Responsibilities

Develop and implement a comprehensive marketing strategy, including market research, goal setting, and a cohesive marketing mix.
Oversee the development and execution of marketing initiatives for new attractions, products, services, events, and seasonal offerings.
Manage and optimize marketing budgets, allocating resources effectively and tracking campaign performance.
Identify and implement cost-effective strategies to maximize return on investment (ROI).
Lead and build a high-performing marketing team, fostering a collaborative and results-oriented environment.
Encourage innovation and creative thinking within the marketing team.
Maintain strong relationships with key stakeholders, including internal departments and external partners.
Collaborate with operations, sales, and entertainment departments to ensure a seamless guest experience.
Develop and manage partnerships with media outlets, travel agencies, and tourism organizations.
Build strong relationships with industry influencers and bloggers.
Stay ahead of industry trends by researching emerging trends and implementing innovative strategies.

Requirements

10+ years of progressive, results-driven experience in executive-level marketing.
Significant leadership background in the theme park, hospitality, or a related high-volume entertainment industry.
A minimum of 5 years serving in a senior management or director-level capacity.
Demonstrated experience in leading and mentoring large, multi-disciplinary teams.
Experience overseeing multi-million dollar budgets.
Proven track record in developing and executing enterprise-wide marketing strategies that drive attendance, revenue growth, and brand equity.
Exceptional ability to synthesize complex marketing data and performance metrics into actionable strategic insights.
Exceptional leadership and communication skills required to effectively influence C-suite decisions and motivate large, diverse teams.
Ability to translate strategic goals into clear, executable plans.
Possesses a visionary and creative outlook.
Deep, data-driven understanding of global consumer behavior trends and competitive dynamics of the theme park industry.
Events may be in an outdoor setting with movement between temporary structures, buildings, and different terrains.
The noise level in the work environment is moderate however, during events, the noise level may be loud.
Occasionally exposed to work near moving mechanical parts, wet or humid conditions, outdoor weather conditions, extreme cold, and extreme heat.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

Skills

Marketing Strategy Development
Market Research
Marketing Mix Implementation
Budget Management
Team Leadership
Stakeholder Relationship Management
Partnership Development
Industry Trend Analysis
Data Interpretation
Strategic Planning
Consumer Behavior Analysis
Communication Skills
Leadership Skills

Location

Austin, TX

Work Type

Full-time

Experience Level

10+ years of experience
5+ years of senior management/director-level experience

Education Level

Bachelor's degree in Marketing, Communications, or a related field
MBA preferred

Salary/Compensations

Commensurate with experience

Benefits

Opportunity to lead a talented team.
Contribute to the success of a beloved entertainment destination.
Develop innovative marketing campaigns.
Stay at the forefront of the theme park industry.
Make a tangible impact on park attendance, revenue, and brand reputation.

About the Company

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX.
COTA hosts Formula 1 US Grand Prix, NASCAR, MotoGP, and over 30 headline concerts annually.
COTALAND is an amusement park with over 30 attractions and experiences.

Equal Opportunity

COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.