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About the Role

This role focuses on helping leading brands improve their visibility across AI-powered search environments, Large Language Models (LLMs), search engines, AI assistants, and emerging generative platforms. You will combine SEO expertise with a consultative approach to develop and execute GEO strategies, advise clients on AI search best practices, and translate business objectives into actionable growth plans. This is a fixed-term position for two years.

Responsibilities

Develop and implement GEO strategies to improve client visibility across AI-powered search environments, AI assistants, and emerging generative platforms.
Onboard new GEO clients and support the successful adoption of Awin's GEO methodology, tools, and reporting framework.
Analyse AI visibility, citation sources, sentiment, Share of Voice (SOV), and ranking performance using GEO monitoring tools such as Peec AI.
Translate performance insights into clear, actionable recommendations and implementation of media plans for clients.
Manage GEO campaign budgets and investment allocations, working closely with Client Services teams to develop data-driven budget recommendations and ensure resources are allocated effectively to maximize AI visibility and client performance outcomes.
Monitor GEO performance, identify trends, and proactively recommend opportunities to improve.
Create client-facing reports, presentations, case studies, and performance reviews.
Deliver GEO recommendations and implementation guidance during regular client meetings and business reviews.
Support strategic new business opportunities and client pitches by providing GEO analysis, insights, and recommendations.
Collaborate closely with Sales, Client Services, and Product teams to ensure successful delivery of GEO initiatives and consistent client experience.
Contribute to the development of GEO playbooks, processes, best practices, and training materials.
Share GEO knowledge across the business through internal training sessions and workshops.

Requirements

3-5 years of experience in SEO, organic growth, content strategy, digital marketing, or a related client-facing consulting role.
Understanding of the Affiliate market and landscape is an advantage.
Solid understanding of technical SEO, content optimization, authority-building strategies, and organic search performance.
Knowledge of AI search, Large Language Models (LLMs), retrieval systems, and generative search trends.
Experience working with SEO, analytics, AI visibility, or performance monitoring platforms, ideally including Peec AI or similar solutions.
Ability to analyse data, identify opportunities, and convert insights into practical recommendations and action plans.
Experience managing client relationships including budget allocation and presenting performance results and recommendations to stakeholders.
Strong project management and organisational skills, with the ability to manage multiple clients and priorities simultaneously.
Comfortable working cross-functionally with sales, product, and customer-facing teams.
Strong written and verbal communication skills with the ability to explain technical concepts in a clear and understandable way.
Excellent German and English language skills.

Skills

SEO
Organic growth
Content strategy
Digital marketing
Client-facing consulting
Affiliate market understanding
Technical SEO
Content optimization
Authority-building strategies
Organic search performance
AI search
Large Language Models (LLMs)
Retrieval systems
Generative search trends
SEO platforms
Analytics platforms
AI visibility platforms
Performance monitoring platforms
Peec AI
Data analysis
Client relationship management
Budget allocation
Performance reporting
Project management
Organizational skills
Cross-functional collaboration
Written communication
Verbal communication
German language
English language

Location

Hybrid

Work Type

Fixed-term contract
Hybrid

Experience Level

3-5 years

Benefits

Four-day Flexi-Week at full pay
No reduction to annual holiday allowance
Hybrid working model
Monthly allowance for running costs
Furniture package for home workspace
Access to additional pension insurance (Germany)
Regular contributions to retirement savings
Business Bike Leasing scheme
Benefit Selection Scheme after 3 years of service (up to €900/year)
Global health and wellbeing initiatives
Learning and development via Awin Academy
Peer-to-peer recognition programmes

About the Company

Established in 2000, Awin has a dynamic, social, and inclusive culture.
Awin nurtures its culture in a virtual environment through its virtual ‘Life @ Awin’ hub for social activities.
Diversity & Inclusion are paramount, with a commitment to hiring diverse team members and championing uniqueness and authenticity.
Awin is part of the Axel Springer group.

Equal Opportunity

Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members.
We champion uniqueness and authenticity; this is who we are at our core.
We welcome all backgrounds, identities, and experiences.
If you need support at any point in the application or interview process, please let us know.