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About the Role
Lead the OU Creative Contents Community and serve as CCTM Content Lead, owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan. This role sets the vision, governance, process, and standards for all creative content, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements. You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.
Responsibilities
- Lead and orchestrate the entire Creative Contents Community across JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building.
- Establish and own creative content vision, operating model, governance, processes, and standards to ensure consistency, quality, and efficiency across all touchpoints.
- Serve as the CCTM Content Lead, with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences.
- Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners.
- Build digital/marketing tech capability to generate tech enabled contents (e.g. AI generated contents) for broader and customized target.
- Author the overall TM Creative and Content Strategy, ensuring strong alignment with business objectives, brand priorities, and global platforms.
- Drive the development of best-in-class creative briefs across all pillars, ensuring clarity of insight, idea, role of content, and success metrics.
- Ensure delivery of high-quality, insight-led content ecosystems, going beyond film to include digital-first, experience-led, and community-driven platforms.
- Champion innovation in both what content is created and how it is created, leveraging data, technology, and new creative models.
- Lead internal and agency teams in identifying deep consumer, cultural, and behavioral insights and translating them into compelling creative and communication strategies.
- Drive the creation of experience- and digital-based ecosystems that collect, enrich, and activate 1PD, enabling long-term consumer relationships.
- Identify and implement innovative ways to measure creative effectiveness, linking brand impact to behavioral and commercial outcomes.
- Lead agency briefings and manage senior-level partnerships, building Japan and South Korea’s strongest, most collaborative creative ecosystem.
- Ensure agencies operate as true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System.
- Collaborate with Global teams to adapt and elevate global platforms through strong JSK insights, delivering locally resonant communication that drives both Brand Love and Brand Value.
- Lead the development of sustainable, ownable, long-term engagement platforms that drive efficient reach, recruitment, and frequency.
- Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance.
- Lead, coach, and develop the next generation of creative leaders within the JSK Creative Team and broader Creative Contents Community (11 Team members).
- Own performance evaluation, capability building, and career development for the JSK Creative Team.
- Hold ultimate responsibility for DME allocation related to content creation and agency fees, ensuring efficiency, effectiveness, and ROI.
Requirements
- 00% - 25% travel required.
Location
- Tokyo, Japan
About the Company
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.