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About the Role
CMI Media Group, a leading healthcare marketing agency, is seeking a strategic Manager, Digital Marketing Analytics to lead their analytics team and deliver data-driven solutions that optimize campaign performance and elevate client success.
Responsibilities
- Lead measurement strategy, including the development and execution of measurement and analysis plans for online and offline marketing campaigns.
- Deliver actionable insights through accurate tracking, insightful reporting, and impactful optimization recommendations.
- Lead and mentor analysts, fostering analytical excellence, collaboration, and continuous learning.
- Partner with clients and planning teams to provide clear, strategic, data-driven recommendations to improve campaign performance.
- Drive operational excellence by streamlining processes, establishing best practices, and promoting data integrity, consistency, and reporting efficiency.
- Solve complex problems by identifying and resolving data discrepancies, troubleshooting reporting challenges, and collaborating with partners to ensure seamless campaign measurement.
Requirements
- 3-5 years of experience in online marketing, web analytics, research, or a related field.
- Proven ability to translate complex data into clear, actionable insights.
- 1-5 years of experience leading, managing, or mentoring teams.
- Exceptional communication and interpersonal skills, with the ability to build strong client relationships.
- Strong organizational and project management skills, including the ability to manage multiple priorities and meet tight deadlines.
- Experience in the pharmaceutical or healthcare industry is a plus, but not required.
Experience Level
- 3-5 years of experience in online marketing, web analytics, research, or a related field
- 1-5 years of experience leading, managing, or mentoring teams
Salary/Compensations
- $70,000–$140,000
Benefits
- Competitive benefits package through WPP
About the Company
- At CMI Media Group, we don’t just analyze data—we use it to help improve healthcare outcomes for patients around the world.
- Purpose-Driven Work: Make a meaningful impact through effective healthcare marketing campaigns.
- Collaborative Environment: Work alongside passionate, talented experts who are leaders in their fields.
- Growth Opportunities: Access professional development and continuous learning opportunities.
- Supportive Culture: Enjoy a culture that values work-life balance and employee well-being.
Equal Opportunity
- CMI Media Group was built on inclusion and diversity. Challenging the norm is part of who we are and what drives us as a health leader, indispensable partner, and home for our employees. We are a community of hearts and minds committed to making a difference, celebrating what makes us unique, and giving voice to our people and partners. We believe in more than “all.” We believe in “all for good.”