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About the Role

Leads North America category marketing for Running and Training within the Sport Category team. This role translates global and regional category direction into integrated seasonal plans that build performance credibility, strengthen consumer relevance, and drive commercial impact. Owns day-to-day Run / Train category planning and execution across product storytelling, key launches, consumer experiences, and communications.

Responsibilities

Lead annual and seasonal marketing planning for Running and Training, aligned with category strategy, consumer priorities, product launches, and commercial objectives.
Translate global direction into relevant North America plans, briefs, launch strategies, activation priorities, channel guidance, and success measures.
Develop audience, insight, positioning, messaging, and product storytelling frameworks that build performance credibility and consumer demand.
Own integrated go-to-market execution for priority Run / Train franchises, campaigns, athletes, events, and seasonal brand moments.
Partner with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans.
Partner closely with the Head of Marketing, Run Specialty & Tech Reps to connect specialty distribution, technical product education, field activation, performance credibility, and consumer demand generation.
Collaborate with Wholesale and Account Marketing teams to translate Run / Train priorities into strategic account plans, retail programs, specialty initiatives, sell-in tools, consumer events, and seasonal activations.
Serve as the internal Run / Train category expert, monitoring consumer behavior, athlete and fitness culture, marketplace dynamics, competitor activity, and emerging opportunities.
Lead agencies and cross-functional workstreams, managing scope, timelines, deliverables, risks, and decision points.
Manage assigned budgets, KPI tracking, campaign recaps, and post-season learning, using performance insights to optimize future plans and investment.

Requirements

Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field preferred.
7+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role.
Strong knowledge of Running and Training consumers, performance footwear and apparel, athlete and fitness culture, product storytelling, and marketplace dynamics.
Proven success developing and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels.
Experience leading complex cross-functional initiatives, agencies, budgets, timelines, and multiple concurrent workstreams.
Demonstrated ability to influence stakeholders across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams.
Strong strategic thinking, project leadership, communication, presentation, and executive-ready storytelling skills.
Analytical mindset with the ability to translate consumer, category, marketplace, and campaign performance data into clear actions and recommendations.

Skills

Category marketing
Brand marketing
Product marketing
Integrated marketing
Consumer marketing
Running and Training consumers knowledge
Performance footwear and apparel knowledge
Athlete and fitness culture knowledge
Product storytelling
Marketplace dynamics
Developing and executing integrated seasonal marketing plans
Digital marketing
Social media marketing
Retail marketing
Experiential marketing
Communications
Commercial channel marketing
Leading cross-functional initiatives
Agency management
Budget management
Timeline management
Influencing stakeholders
Strategic thinking
Project leadership
Communication skills
Presentation skills
Executive-ready storytelling
Analytical skills
Data analysis
Actionable recommendations

Location

North America

Work Type

Full-time

Experience Level

7+ years of experience
Senior Manager

Education Level

Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field preferred.

Salary/Compensations

$74,500 - $101,120 + Bonus

Benefits

Benefit Summary Corporate

About the Company

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.
The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Equal Opportunity

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.
Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.
No automated systems or AI tools are used to make hiring decisions.
We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.
PUMA is an Equal Employment Opportunity (EEO) employer.
It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.