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About the Role

The WNBA is seeking a detail-oriented Digital Content Publisher to support day-to-day editorial publishing across WNBA.com, the WNBA App, push notifications, League Pass surfaces and other connected devices. This role ensures fans are consistently served the league’s most relevant stories, highlights, and priority moments across all owned platforms, showcasing athletes' personalities and lives on and off the court. The ideal candidate is a digital-native storyteller with strong editorial instincts, capable of curating platform experiences for digital sports fans, writing compelling copy, and responding quickly to real-time league developments with speed, accuracy, and excellence. This role requires someone who maintains a constant pulse on the WNBA and can translate league moments into engaging digital experiences for fans. You will support live publishing, platform optimization, editorial planning and creation, and real-time coverage across the league’s digital ecosystem. An ability to move quickly and multi-task is essential.

Responsibilities

Own real-time publishing during games, breaking news moments, and major league events, serving as a primary publisher across WNBA.com, the WNBA App, push notifications, and League Pass content surfaces, moving seamlessly between all and determining when content requires platform-native executions versus when it can be efficiently repurposed across platforms
Identify nightly emerging storylines as well as on-court moments and headlines that need elevated coverage on league platforms and spin halo content to extend engagement
Write and optimize copy and other editorial storytelling elements (vertical content, photo, video) on all digital platforms ensuring alignment with WNBA voice and editorial standards
Ensure all digital content executions follow publishing workflows including formatting, QA, scheduling, and content launches, meeting platform best practices across mobile, desktop, and app environments
Adhere to and maintain the digital content calendar across WNBA.com, the WNBA App, push notifications, and key league tentpoles for timely, strategic, and coordinated storytelling, making updates as needed
Maintain daily curation of homepage placements, app rails, and editorial positioning to ensure fans consistently see the league’s most important and timely content, especially in real time
Structure digital platforms to highlight priority storylines, tentpole moments, player performances, and breaking news
Collaborate with league stakeholders and cross-functional partners across social, creative, originals, marketing, partnerships, and broadcast teams to support coordinated cross-functional efforts
Monitor league developments, player movement, cultural conversations, and basketball-based storytelling throughout the season and offseason to identify opportunities for O+O content that is both real-time and evergreen
Explore, test, and seek out new opportunities to utilize platforms for dynamic digital content executions with vendors and cross-functional content partners on social and originals production
Track platform performance signals and adjust content placement based on engagement patterns and league priorities
Assist with event digital content coverage planning across tentpole moments including Draft, All-Star, Playoffs, and Finals

Requirements

2–5+ years of professional experience in digital publishing, editorial production or sports media, with preference on vertical and app content and a daily content cycle
In-depth basketball knowledge with strong familiarity with the WNBA including teams, athletes, storylines, and news cycles
Awareness of digital content strategies and tactics and initiative to engage across a spectrum of W loyalists, casual sports fans and cultural touchpoints
Demonstrated ability to manage content publishing workflows in fast-paced environments and to work independently and with initiative
Strong writing, headline development, and copyediting skills, understanding how copy strengthens engagement and digital fan journey in conjunction with other content assets
Experience working inside CMS platforms such as WordPress, Storyteller, Braze, or similar publishing tools preferred with a willingness to adapt and learn new platforms
Ability to monitor news cycles and cultural conversation to identify timely content opportunities, with interest and fluency of the social and digital media landscape
Understanding of how editorial positioning and curation impacts fan engagement across digital platforms
Experience supporting live-event publishing coverage across multiple platforms
Ability to work nights, weekends, and variable hours aligned with the WNBA schedule, events and breaking news
Knowledge and recognition of the cadence, scope and unpredictable nature of live sports coverage

Skills

Digital publishing
Editorial production
Sports media
Vertical content
App content
Daily content cycle
Basketball knowledge
WNBA knowledge
Digital content strategies
Digital content tactics
Content publishing workflows
Writing
Headline development
Copyediting
CMS platforms (WordPress, Storyteller, Braze, or similar)
News cycle monitoring
Cultural conversation monitoring
Social media landscape fluency
Digital media landscape fluency
Editorial positioning
Curation
Live-event publishing
Photoshop
Premiere
Creative tools

Location

Remote

Work Type

Remote
Full-time

Experience Level

2-5+ years

Education Level

Bachelor’s degree in journalism, broadcast, communications, or a related field

Salary/Compensations

$75,000-$90,000

Benefits

Annual discretionary performance bonus
Medical insurance
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and long-term disability insurance
Fertility and family-forming assistance
Wellbeing allowance
Educational assistance
Mental health coaching/therapy
Tax advantaged accounts (HSA and healthcare/dependent care FSAs)
401(k) retirement plan
Time off benefits (vacation, sick time, personal days)

About the Company

The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 15 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

Equal Opportunity

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.