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About the Role
The Senior Manager, Advertising and Creative Campaigns leads the development of innovative, audience-first advertising campaigns across diverse paid media channels in North America and Europe. This role collaborates closely with internal stakeholders, partners, and creative teams, leveraging expertise in both B2B and B2C marketing to ensure a consistent brand expression. The position utilizes AI-powered tools to enhance campaign effectiveness and drive measurable results, championing creativity to elevate Invesco’s global brand impact.
Responsibilities
- Drive the development and implementation of the brand across Invesco paid media campaigns in North America and EMEA, from strategy to execution.
- Work closely with the Digital Channel Activation Team (paid media), segment marketing partners, and relevant firm stakeholders to develop insight-driven campaign briefs.
- Collaborate with internal creative team and agency partners to develop advertising campaigns, implementing/enforcing the brand standards.
- Manage the day-to-day execution of campaigns and ensure timely and excellent delivery on scope and expectations, including working with legal and compliance on campaign approvals.
- Work with the analytics team to develop campaign KPIs, monitor measurement and performance and optimize creative based on program performance.
- Focus on key insights (eg social listening, client feedback, competitive audits) to continuously seek ways to enhance client engagement metrics.
- Lead the management and tracking of the Invesco creative campaign budget.
- Continuously monitoring market trends and competitive landscape to develop and refine story programs rooted in client insights and analytics.
- Exude the passion for storytelling, thrive in a dynamic environment, and possess an enthusiastic willingness to roll up their sleeves to positively influence the client experience and continue to drive engagement with Invesco products and services.
Requirements
- Results oriented marketer with 7-10 years of experience and a proven track record of creating innovative paid media campaigns in North America and EMEA that have driven business results, using data and insights to improve client engagement metrics.
- Excellent “end to end” project management capabilities from insight to execution.
- Strong organizational skills and detail orientation.
- Budget tracking experience.
- Experience collaborating within a transforming marketing organization, as well as with segment/product marketing, internal creative teams, sales, corporate communications, legal and compliance.
- Superior communication and influencing skills.
- Excellent verbal and written communication skills.
- Ability to work in nimble, test and learn, iterative environment, with the ability to make decisions based on analysis and data.
- Highly collaborative team player who is open minded, flexible and willing to incorporate other people’s opinions.
- Bachelor’s Degree required
Location
- New York City
Work Type
- Hybrid work schedule
- Employee
- Full time
- Onsite (4 days/week)
Experience Level
- Senior Manager
- 7-10 years of experience
Education Level
- Bachelor’s Degree
Salary/Compensations
- $120,000 to $125,000/ year
Benefits
- Flexible paid time off
- Hybrid work schedule
- 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
About the Company
- As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients.
- By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.
- If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco.
Equal Opportunity
- Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices.
- We are proud to be an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status.
- Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.