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About the Role
Centric Software is seeking a Field Marketing & Activation Specialist to build market presence for its Product Experience Management (PXM) solution across non-FMCG markets. This role involves planning and executing field events, leading digital activation campaigns, and driving PXM expansion into new industries. The ideal candidate will have 1-2 years of experience and be comfortable with both event organization and digital marketing.
Responsibilities
- Partner with the German field team to plan and run on-the-ground events for PIM/DAM, with or without external partners, across non-FMCG markets.
- Scout and build relationships with local partners, associations and venues relevant to these new industries.
- Lead digital activation — content, social and campaigns — to build PXM visibility in non-FMCG segments between and around field events.
- Create content that translates PXM's value into language and use cases that resonate outside FMCG.
- Extend Centric's PXM reach into markets beyond our traditional FMCG base, identifying where PIM/DAM demand is emerging.
- Track engagement and adoption signals market by market to prioritize where to invest field and digital effort next.
- Feed market signal back to Product Marketing on how non-FMCG buyers respond to PIM/DAM messaging, content and positioning.
- Share learnings with the broader marketing team to build a consistent activation playbook across the portfolio.
Requirements
- Bachelor's or Master's degree from a business school, marketing program or equivalent.
- Around 2 years of experience in field marketing, events, communications or digital marketing (internships count).
- B2B, SaaS or tech exposure is a plus but not required.
- Comfortable planning and running in-person events, and building relationships with external partners and venues.
- Comfortable creating and activating content on LinkedIn and other social platforms.
- Fluent in German and English; additional languages are a plus.
- High energy, curiosity and a bias for action.
- Comfortable creating things from scratch with limited playbook, and switching between field logistics and digital content.
Skills
- Field marketing
- Events
- Communications
- Digital marketing
- Content creation
- Social media marketing
- LinkedIn campaigns
- Relationship building
Location
- Munich
Work Type
- Full-time
- Hybrid
Experience Level
- 1-2 years
Education Level
- Bachelor's degree
- Master's degree
About the Company
- Centric Software is a global leader providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers.
- We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutions.
- Our technology powers brands to streamline processes, drive efficiency and operate with confidence.
- Centric Software is a fast-growing, innovation-driven enterprise software company.
Equal Opportunity
- Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.