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About the Role

We are seeking a self-motivated, technically savvy, creative individual to join our team as Director of Marketing. This person will be responsible for all corporate marketing functions within the company. In addition, the Director of Marketing will collaborate with Product, Sales, and other team members to define strategic marketing initiatives, develop and execute a marketing plan, and actively participate in the implementation of our go-to-market and strategic alliance plans.

Responsibilities

Create long-term strategic and short-term tactical plans in alignment with corporate goals and objectives, including growth strategy, industry segment initiatives, and brand platform and positioning.
Provide strategic focus and day-to-day management of corporate marketing objectives.
Provide strategic guidance and execute programs that help promote key products, brand strategy, and initiatives to support marketing and sales objectives.
Write and edit presentations, editorials, speeches, newsletter articles, Q & As, video scripts, and other marketing vehicles.
Lead the development and production of external-facing corporate & product collateral and sales support material.
Direct, create, edit, and oversee all website content.
Work with other groups to ensure that company-wide messaging is consistent and aligned with our brand strategies.
Conduct and review market research to understand customer needs, satisfaction, and product use.
Help develop or improve the communication skills of other team members.
Execute programs to generate articles, press releases, and speaking opportunities.
Represent the company professionally in relationships with major customers, strategic partners, investors, suppliers, competitors, professional societies and similar groups.
Streamline, upgrade, and develop the existing organization, while also using external resources to maintain the Company’s leadership position in the marketplace.
Formulate short-, medium-, and long-term marketing plans, in accordance with the corporate vision and strategy, and ensure marketing support is provided for strategic initiatives across the business.
Enable the firm to realize its strategy through marketing, by taking responsibility for the marketing mix and setting the line of sight for the marketing agenda at a corporate level.
Initiate, develop and deliver marketing solutions for the Company, ensuring that they are aligned with and support other growth initiatives such as account management and new business development.
Put emphasis on branding and positioning, as well as market research and intelligence and collaborate with colleagues in PR, Analysts, and Research to deliver solutions.

Requirements

B.A. or B.S Degree in Marketing, Business, Engineering, or Communications combined with 5+ years Marketing experience.
2+ years as a Director of Marketing or similar title in the enterprise software or B2B SaaS sector.
Experience in product marketing and sales with a company specializing in an associated field such as content management, information security, network management, ILM, or security software is highly desired.
Experience defining and implementing marketing campaigns, online advertising, and public relations activities.
Solid technical expertise and ability to dissect infrastructure and security product strengths and weaknesses.
Strong analytical and communication skills, strategic thinking, active problem solving, and cost-effective marketing planning and budgeting.
Excellent interpersonal skills. Ability to work well with a multi-disciplined team and lead through influence and collaboration.
Strong facilitation and coordination skills.
Strong personal leadership, crisp time management and sound project management skills.
Demonstrated ability to cope with ambiguity and drive important activities and communications across sales, marketing, and executive teams.
Excellent written, oral, and presentation skills, excellent relationship-management skills, and a passion for results.
Master of effective communication with internal and external audiences, regardless of their position in the organization.
A track record of successful work in a rapid-paced, high-growth company.
Proven working relationship with analysts covering the enterprise software and security space.
Flexibility to work in a fast-paced, changing environment.
Ability to strike a balance between providing strong direction and working smoothly in a team environment.
Energy, motivation, and an ability to lead and inspire colleagues and clients alike.
Ability to travel when needed.

Skills

Corporate marketing
Enterprise software
Information security market
Strategic thinking
Marketing plan execution
Strategic marketing
Creative writing
Start-up environment experience
Digital marketing
Social media marketing
External communications
Internal communications
Integrated campaign planning
Competitor analysis
Marketing communication planning
Customer satisfaction measurement
Lead generation
Strategic alliance development
Revenue and profitability analysis
Budget management
Product marketing
Sales experience
Content management
Network management
ILM
Security software
Online advertising
Public relations
Technical expertise
Analytical skills
Problem solving
Cost-effective marketing planning
Budgeting
Interpersonal skills
Team collaboration
Influence and collaboration
Facilitation skills
Coordination skills
Personal leadership
Time management
Project management
Coping with ambiguity
Cross-functional communication
Relationship management
Passion for results
Effective communication
Rapid-paced environment adaptability
Analyst relations
Teamwork
Inspiring leadership

Location

California

Work Type

Full Time

Experience Level

5+ years Marketing experience
2+ years as a Director of Marketing or similar title

Education Level

B.A. or B.S Degree in Marketing, Business, Engineering, or Communications
MBA and advanced degree is a plus

About the Company

Department: Technology & Software