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About the Role

The Retail Experience Ambassador (REA) is a field-based commercial and education partner responsible for accelerating retail performance across priority UK & Ireland locations. The REA drives growth through education, coaching, consumer events, in-store selling, New Product Launch execution, and digital retail activation, partnering closely with Sales, Education, and retailer teams to build capability, deliver exceptional consumer experiences, and strengthen brand advocacy.

Responsibilities

• Drive commercial performance through coaching, education, consumer engagement, and selling.
• Coach retail teams to achieve KPIs, including Like-for-Like growth, conversion, event performance, and launch success.
• Identify commercial opportunities through KPI analysis and implement action plans.
• Deliver exceptional consumer service and selling behaviours.
• Maximize sell-through of hero products, New Product Launches, and the wider product portfolio.
• Leverage in-store and digital commerce opportunities to drive sales and brand awareness.
• Coach and develop retail teams to strengthen product knowledge, selling skills, service, and commercial capability.
• Deliver on-counter, classroom, and virtual education, including training for new starters and existing team members.
• Identify regional training needs in partnership with Store Managers, Sales, and Education teams.
• Support the Education Manager with launches, roadshows, training programmes, and strategic follow-up.
• Drive engagement with digital learning and share best practice across regions.
• Plan and execute consumer events, masterclasses, seasonal activations, and New Product Launch events.
• Drive appointment bookings, attendance, conversion, and sales through partnership with retailer teams.
• Coach teams on event planning, execution, and follow-up.
• Track event performance and identify opportunities for improvement.
• Support new store openings through education, events, and consumer engagement.
• Represent ELC brands through live digital commerce activations and product demonstrations.
• Support authentic in-store and social-first content that amplifies brand campaigns and key retail moments.
• Partner with Marketing and Education teams on content and digital commerce activations.
• Plan store visits strategically using business performance, team needs, and commercial priorities.
• Maintain visit tracking and follow up with relevant store and field stakeholders.
• Build strong collaborative relationships across Sales, Education, Marketing, and retailer teams.
• Share insights, results, and best practice to continuously improve execution.

Requirements

• Experience in retail education, training, or related fields within the beauty or luxury industries.
• Full UK Driving Licence.
• Strong communication and presentation skills, both written and verbal.
• Passion for the beauty industry and a keen interest in developing and sharing knowledge.

Location

• UK & Ireland

Work Type

• Field-based
• Full-time