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About the Role
The Senior Marketing Manager, Americas will shape and execute the regional marketing strategy for assigned IRCA portfolio segments. This role requires a strategic and hands-on marketing leader to drive business growth by connecting market insights, customer needs, portfolio strategy, and sales execution. The ideal candidate will be adept at both strategy and execution, building category plans, leading innovation, developing campaigns, creating sales tools, and collaborating with cross-functional teams.
Responsibilities
- Lead portfolio management and innovation pipeline development for assigned categories.
- Develop and execute regional marketing strategies aligned with business objectives.
- Translate market trends, category insights, and customer needs into actionable commercial strategies.
- Lead integrated marketing campaigns targeting Food Manufacturing, Chains, Distribution, and In-Store Bakery channels.
- Partner closely with Sales, Culinary, Product Management, Business Development, R&D, Customer Service, and Communications teams.
- Build compelling sales enablement tools, including presentations, capability decks, and product brochures.
- Support strategic customer engagements by presenting trends, solutions, and insights.
- Collaborate with Communications and Digital Marketing for consistent brand messaging.
- Oversee the development and maintenance of innovation libraries and category assets.
- Measure and analyze marketing campaign performance, KPIs, and ROI.
- Build strong partnerships with IRCA Academy chefs and cross-functional partners.
- Manage relationships with external agencies, creative partners, and vendors.
- Manage marketing budgets and prioritize investments.
- Mentor and guide junior marketing team members.
Requirements
- Bachelor’s degree in Marketing, Business, Food Science, Communications, or a related field required; MBA or advanced degree preferred.
- 7+ years of progressive marketing experience, preferably in B2B food ingredients, food manufacturing, foodservice, bakery, pastry, chocolate, confectionery, or related industries.
- Proven experience developing and executing marketing strategies that support commercial growth.
- Strong understanding of portfolio management, innovation pipeline development, category marketing, and sales enablement.
- Experience supporting customer-facing initiatives, strategic account presentations, trade marketing programs, and integrated marketing campaigns.
- Ability to synthesize market trends, customer insights, and business priorities into clear strategies and compelling commercial stories.
- Strong project management skills, with the ability to manage multiple priorities, stakeholders, timelines, and budgets.
- Excellent communication and presentation skills.
- Collaborative leadership style with the ability to influence across functions and regions.
- Highly proactive, organized, and comfortable operating in a fast-paced, evolving business environment.
- Proficiency in Microsoft Office, especially PowerPoint and Excel; experience with marketing platforms, CRM tools, or project management systems is a plus.
- Strong mix of strategic thinking, commercial acumen, creativity, and executional discipline.
- Comfortable working directly with Sales and senior stakeholders.
- Ability to influence without authority.
- Strong understanding of B2B marketing, customer segmentation, sales enablement, innovation commercialization, and category-led growth.
- Experience in food ingredients, food manufacturing, bakery, pastry, chocolate, confectionery, gelato, foodservice, or a related B2B food environment is strongly preferred.
Skills
- Marketing Strategy
- Portfolio Management
- Innovation Pipeline Development
- Commercial Strategy
- Integrated Marketing Campaigns
- Sales Enablement
- Customer Engagement
- Project Management
- Communication
- Presentation Skills
- Cross-functional Collaboration
- Budget Management
- B2B Marketing
- Customer Segmentation
- Innovation Commercialization
- Category-led Growth
Location
- Chicago, IL
Work Type
- Onsite (3 days per week minimum)
Experience Level
- 7+ years of progressive marketing experience
Education Level
- Bachelor’s degree in Marketing, Business, Food Science, Communications, or a related field
- MBA or advanced degree preferred
Salary/Compensations
- $110,000 - $130,000 a year
Benefits
- Medical, Dental, & Vision
- 401(k) matching
- Paid Vacation, and Holidays
- Employee Education Tuition Reimbursement Program
About the Company
- IRCA Group is a global leader in high-quality food ingredient solutions, specializing in chocolate, creams, fillings, fruit-based solutions, pistachio ingredients, chocolate decorations, sugar decorations, and other specialty ingredients.
- The Group’s portfolio includes renowned brands such as IRCA, Dobla, JoyGelato, Ravifruit, Cesarin, Domori, and Graffiti Sprinkles.
- With over 100 years of Italian heritage, IRCA serves customers in more than 100 countries.
- The company operates a global manufacturing and distribution network spanning 19 facilities and more than 7,000 products.
- IRCA has significantly accelerated its growth, increasing revenue from €370 million in 2021 to approximately €1.5 billion.
- The Americas region represents a key growth platform for IRCA.