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About the Role
As a member of BCG’s Digital Marketing team, you will play a key role in continuously improving BCG.com, our primary digital content platform. You will execute global priorities that strengthen the quality, discoverability, and effectiveness of our website content while helping create a more connected experience across the broader customer journey.
Responsibilities
- Drive global website content optimization initiatives aligned with priorities established by the Digital Content Director.
- Identify opportunities to improve content quality, discoverability, and user experience using performance insights and evolving search behaviors.
- Connect website optimization with relevant search, social, and email touchpoints to support a cohesive customer journey.
- Partner across Digital Marketing, Global Marketing, Practice Areas, and other teams to coordinate priorities, dependencies, and delivery.
- Manage complex, cross-functional projects from planning through execution, maintaining clear timelines, responsibilities, risks, and outcomes.
- Develop and share practical guidance that strengthens digital content practices and cross-functional ways of working globally.
- Support website taxonomy and content governance, incorporating commercial priorities, discoverability standards, and user experience principles.
- Communicate progress, insights, risks, and recommendations clearly to marketing colleagues and senior leaders.
Requirements
- Bachelor’s degree in marketing, communications, digital media, or a related field.
- 5+ years of experience in digital content strategy and execution, with significant focus on website content.
- Strong digital content and search expertise, including an understanding of evolving AI-driven search and discoverability.
- Advanced project and program management skills, with experience delivering complex, concurrent initiatives across multiple teams.
- Ability to use digital performance data and insights to identify opportunities and inform content decisions.
- Strong written and verbal communication skills, with the ability to make complex information clear and actionable.
- Experience working across matrixed organizations, building relationships and influencing colleagues without formal authority.
Skills
- Digital content strategy
- Digital content execution
- Website content
- Digital content
- Search expertise
- AI-driven search
- Discoverability
- Project management
- Program management
- Digital performance data analysis
- Written communication
- Verbal communication
- Relationship building
- Influencing
Location
- London
- Lisbon
Work Type
- Full-time
Experience Level
- 5+ years of experience
Education Level
- Bachelor’s degree in marketing, communications, digital media, or a related field
About the Company
- Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
- BCG was the pioneer in business strategy when it was founded in 1963.
- Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
- To succeed, organizations must blend digital and human capabilities.
- Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
- BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose.
- We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
Equal Opportunity
- Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
- BCG is an E - Verify Employer. Click here for more information on E-Verify.